- Business
- Cloetta AB (publ) operates as a confectionery company primarily manufacturing and marketing a broad range of chocolate and sugar confectionery products. Its core product portfolio includes chocolate wafers, pralines, dragees, plates, and countlines marketed under brands such as Kexchoklad, Polly, Plopp, Tupla, Royal, Sportlunch, Bridge, Lonka, Sinas, and Snippers. The company also produces sugar confectionery including foams, wine gums, liquorice, toffees, hard-boiled candies, chewy candy, toffee/fudge/caramel, and lollipops under brands like Malaco, Red Band, Ahlgrens bilar, Venco, Chewits, and Juleskum. Additionally, Cloetta manufactures and sells dry roasted nuts under the Nutisal brand. Its products are distributed through grocery retail, service trade, e-commerce, and other sales channels across Sweden, Finland, Denmark, Norway, the Netherlands, Germany, the United Kingdom, and internationally.
Founded in 1862 and headquartered in Sundbyberg, Sweden, Cloetta serves markets mainly in the Nordic region, the Netherlands, and Italy, with product sales extending to more than 60 markets worldwide. The company operates through two segments: Branded Packaged Products and Pick & Mix. Cloetta’s business focuses on confectionery and nuts, targeting consumer retail markets and leveraging its strong heritage brands.
In recent developments, Cloetta announced significant organizational changes in 2025 aimed at enhancing operational efficiency and supporting new strategic priorities. This includes restructuring group management and reducing up to 100 positions across Europe to streamline operations and drive profitable growth. The company is also committed to reassessing strategic projects in response to market challenges such as high cocoa prices. These adjustments reflect Cloetta’s focus on reinforcing its market position and profitability while expanding its product offering and distribution capabilities in core European markets.
Cloetta reported net sales of SEK 8.6 billion and an operating margin of 10.6% in 2024, employing approximately 2,600 personnel globally. Its strong brand portfolio includes Läkerol, Center, CandyKing, Jenkki, Xylitol Jenkki, Xylifresh, Sportlife, Saila, and Sperlari among others, which contribute to its competitive positioning in the confectionery industry across Northern European and selected international markets.
This comprehensive product and geographic presence, combined with recent strategic realignment and operational improvements, positions Cloetta as a leading confectionery company in the Nordic and European sectors with a focus on sustainable profitable growth and market expansion.