- Business
- Agillic A/S (Nasdaq First North Growth Market Denmark: AGILC) operates as a Danish software company that provides an omnichannel marketing automation platform, enabling brands to leverage data-driven insights and content for creating, automating, and delivering personalized communications across multiple channels including email, transactional emails, outbound and inbound SMS, landing pages and forms, paid media, app push notifications, Agillic Advisor, and print; the platform supports advanced features such as personalization engines, automation workflows, real-time analytics, dynamic content, segmentation capabilities, integration flexibility with CRM, e-commerce, and business intelligence systems, GDPR compliance, and scalability for medium to large enterprises. The company targets industries including NGOs and charities, finance, retail and e-commerce, fitness, travel and leisure, subscription-based businesses, and telecommunications, serving over 100 clients primarily in the Nordics with expanding presence in several European markets such as Norway, Sweden, and Germany through direct sales and a partner ecosystem focused on co-marketing, co-innovation, co-selling, and co-growth. Founded in 1999 and headquartered in Copenhagen, Denmark, Agillic maintains a subscription-based business model with annual recurring revenue (ARR) from licenses and additional transaction fees for messages sent, while offering professional and training services through partners as a 100% technology provider. Recent developments include a platform upgrade completed in Q1 2024 to modernize the Customer Experience Platform, followed by significant investments in Q2 2024 for integration with external AI platforms and development of embedded AI solutions with shorter product improvement cycles; executive changes feature Christian Samsø's appointment as CEO in November 2024, Jack Sørensen joining as CFO in May 2025, and Lars Frahm Rasmussen as Chief Product Officer in 2024, alongside workforce optimization to 39 employees by mid-2024; the company resolved a prolonged Danish tax credit case for 2019-2022 in H1 2024, approving 71% of claims and boosting net profit by DKK 10.5 million, liquidity by DKK 2.1 million, and reducing short-term debt by DKK 8.4 million; despite market challenges like client portfolio shifts from mergers and cautious tech spending, Agillic reported H1 2024 revenue of DKK 29.6 million, EBITDA of DKK 0.6 million, and total ARR of DKK 61.7 million, with guidance for 2025 revenue of DKK 60-63 million, EBITDA of DKK 5-8 million, and subscription ARR growth to DKK 56-60 million.