Auto Hall SA
CCSEMA:ATH59.03
MAD
-0.47
(-0.79%)
ISIN
MA0000010969
Return %
Stock
S&P 500
1Y
-40.37
14.20
3Y
-11.90
81.12
5Y
-44.36
68.34
Capital Structure
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- CEO
- Abdellatif El-Guerraoui
- Full Time Employees
- 1,704
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Casablanca Morocco
- IPO Date
- Sep 4, 1941
- Website
- autohall.ma
- Similar Companies
- Business
- Auto Hall SA is a Morocco-based automotive and industrial equipment distributor engaged in the importation, distribution, assembly, financing, and after-sales servicing of motor vehicles, agricultural machinery, and industrial equipment. Founded in 1907 and headquartered in Casablanca, Morocco, the company operates across several core business segments: Passenger Vehicles and Light Commercial Vehicles, offering sedans, sport utility vehicles, crossovers, pickup trucks, and utility vans under brands such as Ford, Nissan, Opel, Chery, DFSK, Foton, Mitsubishi, and Maserati; Heavy Commercial and Industrial Vehicles, providing medium- and heavy-duty trucks, tractor units, tippers, and buses under brands including Ford Trucks, Fuso, and GAZ; Agricultural and Construction Equipment, supplying agricultural tractors, combine harvesters, balers, compaction machinery, earthmoving equipment, and power generators under brands such as New Holland, Case IH, Ammann, Belaz, and Cummins; Certified Pre-Owned Vehicles, offering multi-brand vehicle trade-in, technical inspection, reconditioning, warranty, and remarketing solutions through its dedicated Autocaz platform; Aftermarket Parts and Maintenance Services, providing genuine original equipment manufacturer replacement components, mechanical repairs, bodywork, routine servicing, and automotive lubricants under the Valvoline brand; and Automotive Financial Services, delivering consumer vehicle financing facilitation, long-term leasing, fleet management, and insurance intermediation. The company serves individual retail consumers, commercial fleet operators, agricultural enterprises, logistics providers, and industrial contractors through an extensive nationwide network of integrated branch dealerships, showrooms, and service centers across Morocco. Auto Hall operates through specialized operating subsidiaries, including SCAMA, Africa Motors, Diamond Motors, SMAA, SMVN, Auto Hall Luxury Motors, Autocaz, and Leaders Location Camions, and is listed on the Casablanca Stock Exchange. In recent developments, Auto Hall entered into an exclusive strategic distribution partnership with Chery Group's new energy brand iCAUR to introduce smart electric and range-extended sport utility vehicles to the Moroccan market through Auto Hall Luxury Motors; completed a 250 million Moroccan dirham capital increase to support its 2026-2030 strategic development roadmap focused on accelerating fleet electrification, digital customer platforms, and integrated service ecosystems; continued expanding its nationwide distribution footprint with new integrated multi-brand branch openings, including a flagship facility in southern Morocco; and expanded the physical and digital footprint of its Autocaz used-vehicle network across major urban centers, including Rabat, Salé, Tangier, Agadir, and Oujda.