- CEO
- Mohamed Benchaaboun
- Full Time Employees
- 7,933
- Sector
- Communications
- Industry
- Wireless telecommunications
- Address
- Avenue Annakhil, Hay Riad Rabat RZ Morocco 10000
- IPO Date
- Dec 10, 2004
- Business
- Itissalat Al-Maghrib (IAM) S.A. is the leading telecommunications operator in Morocco, providing a comprehensive range of telecom products and services. The company offers mobile packages; fixed-line telephony; internet services including optical fiber, mobile internet 4G+, ADSL, Vsat, internet leased lines, web hosting, and 4G+ internet box; network solutions such as VPN IP, ethernet, and leased connections; cloud and data center hosting services including Microsoft 365, Google Workspace, DDoS security, and backup-as-a-service solutions. Additionally, IAM provides value-added services like MT tracking, geolocation, audio conference, mobility management, and e-SIM; home and kiosk numbers; digital solutions including e-learning; mobile applications comprising social networks, SMS services, content and voice services, practical services, and connected smart life objects. The company markets equipment such as smartphones, tablets, fixed positions, 4G+ internet equipment, fiber optic equipment, and credit financing services. IAM operates primarily in Morocco, with international activities as part of its wider telecom footprint. Founded in 1999, the company is headquartered in Rabat, Morocco.
In recent years, IAM has undertaken significant strategic developments. In 2024, IAM signed its seventh investment agreement with the Moroccan government, committing to a three-year investment program exceeding 10 billion dirhams to enhance telecommunications infrastructure, deploy very high-speed mobile and fixed broadband networks, and foster job creation. The company also launched new strategic partnerships, including joint ventures with local operators to expand service offerings and market reach. In 2024, IAM maintained a high level of capital expenditure, investing about 20.8% of revenues into network and service enhancements. Furthermore, Maroc Telecom, IAM's core brand, expanded its fiber-to-the-home (FTTH) customer base by 29%, driving a 9.2% increase in fixed data revenues in Morocco. IAM continues to grow its digital services, including mobile payment solutions through its Wink app, reflecting a growing emphasis on digital transformation and financial technology innovation. This strategic focus supports IAM's leading position in the Moroccan telecom market and its broader regional ambitions.
IAM operates in key business segments including mobile services, which contribute about 67% of total revenues, fixed-line services, broadband internet, wholesale services to other operators, and digital innovations. The company serves individual consumers, businesses, and wholesale clients across Morocco and selected international markets. It functions as a subsidiary under the larger Société de Participation dans les Télécommunications group. IAM's financial results reflect steady revenue growth, a high EBITDA margin, and controlled net debt levels, underscoring operational stability and investment capacity in a competitive telecom landscape. The company remains focused on expanding its network infrastructure and rolling out next-generation technologies such as 5G to sustain long-term growth and market leadership.
This detailed corporate profile outlines IAM's extensive product and service offerings, strategic initiatives, financial health, and market presence as Morocco's premier telecommunications provider headquartered in Rabat, operational since its founding in 1999.