- CEO
- William John Elliott
- Full Time Employees
- 2,500
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Address
- 449 Punt Road Melbourne VIC Australia 3121
- IPO Date
- Jun 9, 2015
- Business
- carsales.com Ltd, now operating under the name CAR Group Limited following a November 2023 rebranding, is a leading digital marketplace company primarily engaged in the online automotive, motorcycle, and marine classifieds business. Founded in 1997 and headquartered in Melbourne, Australia, the company operates across multiple regions including Australia, South Korea, the United States, Chile, and Brazil through its subsidiaries and majority-owned entities. Its core products and services encompass online advertising services for vehicle listings including cars, bikes, boats, caravans, trucks, farm, and construction equipment; data and research services such as vehicle specifications, pricing tools, vehicle history reports, and market insights; and software solutions for dealers including inventory management platforms like AutoGate, targeted advertising solutions, and audience measurement tools.
Recent major changes include the corporate name change from carsales.com Limited to CAR Group Limited to reflect its broader global marketplace presence beyond Australia. In 2024 and 2025, the company launched key technology innovations such as the carsales CAPI platform that enhances privacy-focused advertising and audience targeting, alongside a strategic integration partnership with Sesimi to improve creative production workflows on its Ignition platform. The company also updated its Inventory Solutions packages and introduced the Acquire package, a tool designed to help dealers source vehicles more effectively by integrating carsales listings with real-time market data through LiveMarket Insights. Additionally, carsales for Business unveiled a new website designed to modernize user experience and streamline access to tools, solutions, and expert content for dealer clients.
As part of CAR Group, carsales.com Ltd leverages both local market expertise and global digital marketplace scale to maintain its leading position in Australia's vehicle online advertising market while expanding its influence internationally. The company serves a broad customer base including individual vehicle buyers and sellers, automotive dealers, manufacturers, and media agencies. With a workforce of approximately 780 employees and a 2025 revenue exceeding AUD 1.19 billion, the company continues to innovate in online automotive retail and associated digital advertising and data analytics services, supporting seamless buying and selling experiences across various vehicle types and heavy equipment sectors.