Innovid Corp.
New York Stock ExchangeRecent
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ROIC.AI
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- Innovid Corp. (NYSE: CTV) operates an independent omnichannel advertising technology platform specializing in the creation, delivery, measurement, and optimization of ads across connected TV (CTV), linear TV, digital video, display, social, and other channels; its core offerings include an AI-powered ad server for cross-platform delivery with server-side ad insertion (SSAI) and dynamic creative optimization (DCO), advanced measurement and analytics suites providing reach, frequency, attention metrics, and outcome tracking with over 95% U.S. CTV household coverage, creative personalization tools for interactive video and HTML5 formats, and campaign optimization features leveraging proprietary identity graphs and household-level frequency management for advertisers, publishers, agencies, and brands in sectors such as consumer packaged goods, pharmaceuticals, retail, financial services, automotive, and technology. Founded in 2007 and headquartered in New York, New York, the company maintains global operations through offices in the United States, Canada, Europe (including the United Kingdom and Germany), the Middle East, Latin America (such as Argentina and Colombia), Asia Pacific (including Australia, Japan, Singapore, and China), and Israel, serving a diverse client base with direct integrations to major streaming platforms, TV manufacturers, and media ecosystems. In February 2025, Mediaocean completed its acquisition of Innovid in a transaction valued at approximately $500 million, merging it with Flashtalking to form a premier independent ad tech entity under Mediaocean that enhances end-to-end workflows with AI-driven automation, creative production, and unbiased optimization across CTV, digital, linear, and social channels; Zvika Netter serves as CEO of the combined organization, with stockholder approval secured in early 2025 following the November 2024 announcement, positioning Innovid as part of Mediaocean's broader infrastructure including Prisma for media management and Protected for ad verification.
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