- Business
- EQ Inc. is a Canadian technology company specializing in real-time technology and advanced analytics to enhance digital marketing performance across web, mobile, social, and video advertising platforms. The company offers a suite of core products including LOCUS, a geospatial analytics platform that provides location data enrichment, foot traffic analysis, customer and competitor analysis, audience profiling, segment creation, and location planning; ATOM, a geospatial marketing platform; and Paymi, a consumer-facing cashback rewards application that enables seamless connection of debit and credit cards for cashback redemption. Additional offerings include Locus Notebook and Locus Query Lab, a no-code SQL-driven data engine, alongside targeted digital advertising services integrated with advanced data analytics and programmatic media buying capabilities. EQ serves a broad range of industries including advertising and marketing, automotive, insurance, media and telecommunications, retail, real estate, and out-of-home advertising across Canada and the United States. Founded in 1995 and headquartered in Toronto, Canada, EQ Inc. continues to operate primarily within North America.
In the last couple of years, EQ Inc. has made significant operational progress and strategic advancements. The company reported a 6% revenue increase through September 2025, with improvements in gross margin and adjusted EBITDA, reflecting a focused approach on generating recurring, higher-margin revenue and aligning investments with revenue growth. Major recent developments include a $1.45 million engagement with a leading automotive brand leveraging AI-driven data and technology to enhance customer engagement, and a strategic partnership with TorStar to enhance its Paymi cashback rewards program. EQ’s ongoing strategy emphasizes broadening its data capabilities, strengthening its recurring revenue base, and innovation in AI-enhanced data solutions to maintain competitive advantage and sustainable growth. The company transitioned from its former name Cyberplex Inc. in 2013 and continually advances its platform technologies to empower businesses with actionable intelligence for customer behavior prediction and marketing optimization.
EQ Inc.'s industry positioning is within the communication services sector, specifically in advertising agencies, where it leverages data science, machine learning, and artificial intelligence through its proprietary SaaS platforms. Its products enable businesses to understand, predict, and influence customer behavior while driving digital transformation with sophisticated tools for data enrichment and analytics. EQ’s operations are focused on leveraging first-party and third-party datasets integrated into its advanced platforms, catering to clients across multiple verticals with tailored data and advertising solutions, enabling enhanced marketing precision and audience targeting. The company’s innovation and technology-driven approach embody a commitment to providing real-time insights and execution capabilities pivotal to today’s rapidly evolving digital marketing environment.