- CEO
- Jin Kagawa
- Full Time Employees
- 381
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- Tokyo Garden Terrace Kioicho Chiyoda BC Japan 102-8282
- IPO Date
- Oct 27, 2021
- Business
- ValueCommerce Co., Ltd. ValueCommerce Co., Ltd. (VCCLF) provides marketing and e-commerce solutions primarily in Japan, operating through segments that include customer acquisition, retention, and sales promotion for commerce businesses. The company offers affiliate marketing services such as Affiliate and Value Commerce Affiliate, performance-based tracking and trading platforms; StoreMatch, a pay-per-click advertising tool for online mall stores; STORE’s R8, a CRM and marketing automation system tailored for platforms like Yahoo! Shopping; B-Space, an EC site management and support solution with features for web decoration, inventory control, and analytics; monicam and Castbook, influencer and word-of-mouth promotion platforms; VLINK, a social commerce platform; Value Point Club, a cash-back rewards program; Retail Linker, a retail media network connecting retailers with brands; and Travel Tech solutions for accommodation facilities, alongside consulting for advertising planning and operations. ValueCommerce Co., Ltd. (VCCLF) maintains headquarters in Tokyo, Japan, where it was founded in 1996 and lists shares on the Prime Market of the Tokyo Stock Exchange under code 2491, functioning as a subsidiary of Z Holdings Corporation with primary operations focused on Japanese e-commerce operators and publishers. Recent developments include the acquisition of all shares in BUZMA Inc., a subscription-based influencer matching platform, to bolster influencer marketing and form a consolidated group; partnerships such as with StyleDoubler Ltd. for Southeast Asian influencer expansion and UPBOND for a Web3 travel registration proof-of-concept; collaborations with VAIABLE on generative AI for social media PR articles; certification as a Communication Division Technology Partner for LY Corporation’s advertising products; major updates to VLINK enabling collaborations with over 56 creators totaling more than 6 million followers; and hosting of the Premium Partners Summit 2025 on narrative marketing trends.