Innovator ETFs Trust (the Trust) is a Delaware statutory trust that issues and redeems shares of exchange-traded funds (ETFs), including the Innovator Equity Dual Directional 15 Buffer ETF - February (ticker: DDFF), which seeks to provide investment results that match the price return of the S&P 500 Price Return Index (the Reference Asset), up to a cap, while buffering against the first 15% of losses on the Reference Asset over a specified outcome period ending in February each year; the Trust offers a suite of defined outcome ETFs structured around buffers, floors, and caps on equity indices such as the S&P 500, Nasdaq-100, and Russell 2000, including Equity Defined Protection ETFs, Buffer Step-Down ETFs, Ultra Buffer ETFs, and Dual Directional ETFs like DDFF that participate in both upside potential and downside protection within predefined ranges. The Trust's core products encompass approximately 50 ETFs across these categories, all listed on NYSE Arca, designed for investors seeking risk-managed exposure to U.S. large-cap, growth, value, and small-cap equity markets through options-based strategies that define potential outcomes over one-year periods, with features like laddered buffer strategies and accelerated upside participation. Headquartered in the Chicago metropolitan area with operations primarily in the United States, the Trust was established in 2016 by Innovator Capital Management, LLC, its sponsor and investment adviser, which focuses exclusively on innovative structured ETF solutions without engaging in traditional asset gathering. Recent developments include the launch of additional Dual Directional ETFs in 2024, expanding the series to provide symmetric upside and buffered downside exposure; strategic alliances with leading options exchanges for enhanced liquidity; and ongoing expansions into new outcome periods and index reference assets to meet evolving investor demand for defined-risk equity strategies amid market volatility. The Trust targets retail and institutional investors in the U.S. ETF market, operating exclusively within the domestic exchange-traded fund segment without international subsidiaries or parent company affiliations.