- Business
- DFI Retail Group Holdings Limited operates as a leading pan-Asian retailer focused on delivering quality, value, and service through a diverse portfolio of well-known brands across health and beauty, convenience, food, home furnishings, restaurants, and other retailing segments. The company runs health and beauty stores under the Mannings and Guardian brands; convenience stores under the 7-Eleven brand; food and grocery stores under the Wellcome, Market Place, Cold Storage, CS Fresh, Giant, Oliver’s, 3hreesixty, San Miu, Lucky, Food World, and Yonghui brands; home furnishings stores under the IKEA brand; restaurants under the Maxim’s brands; and department, specialty, and DIY stores under the Robinsons brand; it also provides property management, food processing, and customer loyalty program services. DFI Retail Group Holdings Limited conducts operations in Hong Kong, Mainland China, Macau, Taiwan, Singapore, Malaysia, Indonesia, Cambodia, Brunei, the Philippines, and Vietnam, targeting general consumers with everyday essentials through an extensive network of over 10,700 outlets supported by efficient supply chains. Founded in 1886 and headquartered in Quarry Bay, Hong Kong, the company functions as a subsidiary of Jardine Strategic Limited. In June 2025, DFI Retail Group Holdings Limited sold its 22.2% stake in Robinsons Retail Holdings Inc. in the Philippines for US$270 million to refocus capital on core operating businesses; in May 2025, it formed a strategic partnership with Dingdong (DDL) targeting HKD100 million in first-year sales for fresh produce supply across Hong Kong, Macau, and Cambodia via Wellcome stores and online channels; the company rebranded from Dairy Farm International Holdings Limited in May 2022.