- CEO
- Mohammad Eleash Mridha
- Full Time Employees
- 1,903
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Dhaka Bangladesh
- Business
- Agricultural Marketing Co. Ltd. (AMCL PRAN) is a Bangladesh-based agro-processing and food manufacturing company that engages in the processing, manufacturing, and marketing of agricultural produce, packaged food items, and non-alcoholic beverages. Founded in 1985 and headquartered in Dhaka, Bangladesh, the company operates as a flagship publicly traded subsidiary of the PRAN-RFL Group. The company's core product portfolio encompasses beverages, including fruit juices, fruit drinks, carbonated soft drinks, energy drinks, and purified drinking water; culinary and condiment products, including tomato ketchups, specialty sauces, mixed pickles, chutneys, mustard oil, and spice seasonings; snacks and confectionery, including potato chips, fried snacks, chanachur, extruded snack pellets, hard candies, lollipops, and toffees; processed fruits and canned goods, including mango pulp, fruit concentrates, jams, jellies, and canned agricultural goods; and bakery and dairy lines, including biscuits, wafers, cakes, toast, and milk-based formulations. Agricultural Marketing Co. Ltd. operates extensive processing and manufacturing plants across Bangladesh, sourcing primary agricultural commodities through an integrated contract farming network comprising thousands of local farmers. The company distributes its products domestically and exports to international markets spanning North America, Europe, the Middle East, Africa, and the Asia-Pacific region, with a footprint extending to over 140 countries. In recent strategic developments, the company has undertaken Balancing, Modernization, Rehabilitation, and Expansion (BMRE) initiatives across its production facilities to increase automated manufacturing capacity, upgrade high-speed processing lines, and improve operational efficiencies. AMCL PRAN has also expanded its global export distribution network to capture greater overseas market share, introduced expanded product variants within its packaged food and beverage lines to address evolving consumer demand, and enhanced local procurement systems to mitigate raw material supply disruptions and inflationary pressures.