- Business
- Dustin Group AB (publ) is a Sweden-based online distributor of information technology products and services, offering hardware, software, financing solutions, subscription services, and related IT solutions to businesses, the public sector, and consumers. The company operates through two segments, Small and Medium-Sized Businesses (SMB) and Large Corporate and Public Sector (LCP); its product portfolio includes computers, tablets, servers, storage devices, network and security solutions, printers and supplies, smartphones, audio and video equipment, office equipment, components, and software licenses from brands such as Apple, Dell, Cisco, HP, Microsoft, Canon, Samsung, Netgear, and Xerox. Dustin provides additional services encompassing personalized mobility solutions, cloud services, print management, IT infrastructure, installation, client management, support, and consulting, primarily targeting corporate customers with over 90% of revenues from the business market.
Founded in 1984 and headquartered in Nacka Strand, Sweden, Dustin conducts operations across the Nordic countries (Sweden, Denmark, Norway, Finland) and Benelux region (Netherlands, Belgium), generating the majority of its revenue from Sweden followed by Finland, Denmark, Norway, and the Netherlands. The company, a subsidiary of AxMedia AB, employs approximately 2,200 people and reported sales of SEK 21.5 billion for the fiscal year 2023/24, with around 280,000 products available through its online platform and consultative sales channels.
In recent developments, Dustin announced terms for a fully guaranteed rights issue of approximately SEK 1,250 million in April 2025, conditional on extraordinary general meeting approval, to strengthen its balance sheet, reduce net debt, and support growth initiatives including European expansion, backed by major shareholder Axel Johnson representing about 50.1% of shares. The company previously executed a SEK 1,750 million rights issue in late 2023 for similar deleveraging and synergy acceleration purposes. Earlier acquisitions include Centralpoint Holding B.V. in 2021 to bolster its Benelux leadership and Inventio.IT A/S in 2019 to enhance infrastructure, hosting, and ERP capabilities in Denmark, aligning with its strategy for organic and acquisition-driven growth in IT distribution.