- Business
- East Side Games Group Inc. (TSX: EAGR, OTCQB: EAGRF) develops, publishes and operates free-to-play casual mobile games featuring licensed intellectual properties and original titles; offers GameKit and IdleKit as proprietary software platforms enabling narrative-driven idle and match-3 game development licensed to partners on a SaaS model; and sells in-game virtual items, in-app purchases and advertising enhancements worldwide. The company maintains studios in Vancouver, Nanaimo and Toronto, Canada, with partners across North and South America, Europe and Australia, generating primary revenue from the United States, Canada and Europe. Founded in 2018 and headquartered in Vancouver, Canada, it changed its name from Leaf Mobile Inc. in May 2022 to reflect its expanded focus on group-wide game development and publishing. Its portfolio includes established IP-led titles such as The Office: Somehow We Manage, Trailer Park Boys: Greasy Money and Milk Farm Tycoon, alongside match-genre expansions like RuPaul's Drag Race: Match Queen and Squishmallows Match launched in 2025; additional offerings feature POWER RANGERS: Mighty Force developed in collaboration with Mighty Kingdom and Hasbro in August 2024. Recent developments encompass Q3 2025 launches of RuPaul's Drag Race Match Queen and Squishmallows Match contributing 22% to revenue with strong early monetization and user engagement; increased user acquisition spend to $6 million in Q3 2025 supporting new genres; renewal of its Normal Course Issuer Bid for share repurchases totaling over 4.4 million shares canceled; and planned Q4 2025 enhancements including Collab Pass and Drop Pass monetization features, plus gameplay updates for core titles like chat integration in Trailer Park Boys and leaderboard competitions in RuPaul's Drag Race. East Side Games Group employs around 170 staff in a decentralized structure, sustains recurring revenue from live services operations and pursues disciplined M&A alongside organic growth in the interactive home entertainment segment.