General Company for Ceramic & Porcelain Products (EGX:PRCL), commonly known as Sheini, is an Egypt-based public shareholding manufacturer specializing in the production and distribution of ceramic, porcelain, and sanitary ware products. Founded in 1955 and headquartered in Cairo, Egypt, the company operates as a subsidiary of the state-owned Metallurgical Industries Holding Company. The company manufactures and markets a diverse portfolio of ceramic and porcelain products across several distinct categories, including ceramic wall and floor tiles in various dimensions, glazes, and decorative finishes; vitrified porcelain and heavy-duty stoneware tiles; vitreous china sanitary ware, comprising water closets, wash basins, pedestals, bidets, urinals, and bathroom accessories; household and commercial porcelain tableware, including dinnerware sets, tea and coffee services, mugs, and hospitality-grade hotelware; ornamental porcelain items, vases, and decorative ceramics; and refractory materials and technical ceramics for industrial applications. General Company for Ceramic & Porcelain Products serves residential, commercial, institutional, and architectural clients across Egypt and exports products to regional markets across the Middle East and Africa. In recent developments, the company has implemented comprehensive operational restructuring and facility modernization programs under the oversight of its parent holding company, focusing on upgrading kilns and automating production lines across its tableware and sanitary ware divisions to improve energy efficiency, reduce production costs, and elevate finished goods quality. Furthermore, the company has advanced asset optimization and financial restructuring initiatives, including the monetization of non-operational real estate assets to settle legacy liabilities and finance capital investments, alongside pursuing strategic partnerships with private sector operators and expanding its export sales network across regional markets.