- Business
- Empowered Products, Inc. is a manufacturer, seller, and distributor of personal care products primarily operating in the United States, Europe, and Asia. Founded in 2010 and headquartered in Las Vegas, Nevada, the company specializes in topical gels, lotions, and oils designed to enhance mental focus and interpersonal relationships. Its product portfolio includes 12 formulated skin lubricants marketed under the PINK brand for women and the GUN OIL brand for men. Key products under the GUN OIL line include silicone-based lubricants, water-based lubricants, hybrid formulations, gelatinous personal lubricants, and personal toy cleaners. The company also markets Natural Medilube, a 100% plant-based wellness lubricant, as well as products under the Everyone Wins brand.
In the last 1-2 years, Empowered Products has expanded its strategic footprint through new product launches focusing on plant-based wellness lubricants and has enhanced its global distribution network to strengthen sales in key markets across the U.S., Europe, and Asia. It has invested in product innovation to broaden its offerings and improve the effectiveness and appeal of its lubricants to diverse customer segments. The company continues focusing on expanding its brand reach and operational capabilities by leveraging online and wholesale channels. Empowered Products operates with a clear emphasis on natural, high-quality personal care solutions and has maintained a commitment to innovation in both formulation and market approach.
The company targets various consumer demographics with a specific focus on sexual wellness and personal enhancement markets. Its operations encompass product manufacturing, branding, marketing, and distribution primarily across North America, Europe, and parts of Asia. Empowered Products works through subsidiaries and leverages e-commerce alongside traditional retail and wholesale to reach end consumers.
Headquartered in Las Vegas, Empowered Products, Inc. remains engaged in ongoing research and development to deliver new, market-responsive formulations and broaden its customer base internationally while maintaining its status as a significant player in the personal care and wellness industry. Recent company developments emphasize product innovation, expanded market presence, and enhanced global logistics to support growing demand in its core segments.