- Business
- Enad Global 7 AB (publ) is a Swedish video game holding company specializing in the development, publishing, marketing, and distribution of digital games across PC, console, and mobile platforms. The company operates through multiple business units including Daybreak Games, Big Blue Bubble, Fireshine Games, Piranha Games, Toadman Studios, and Petrol Advertising. Its core products encompass MMO and live service titles, premium and free-to-play games, as well as third-party publishing and marketing services. Daybreak Games is known for MMO titles such as EverQuest and H1Z1, Big Blue Bubble develops and publishes for PC, mobile, and consoles, Fireshine Games focuses on console publishing and distribution, while Piranha Games develops premium and live PC and console games. Petrol Advertising provides creative branding and marketing services for game launches. Enad Global 7 focuses on global markets including North America, Europe, and other regions, with headquarters in Stockholm, Sweden, and additional studios in the United States, Canada, and the United Kingdom. Founded in 2013, the company has expanded through strategic acquisitions and growth of its subsidiaries.
Recent major changes include a comprehensive cost-saving plan initiated in 2024 and further optimization measures in early 2025 aimed at improving financial resilience by streamlining operations and reducing the footprint of underperforming units such as the planned wind-down of Toadman Studios by mid-2025. The group is investing in new projects expected to contribute to growth in 2025, including titles like Palia and a multiplayer third-person shooter from Cold Iron Studios under a major global IP license. Enad Global 7 reported a net revenue increase in late 2024 and implemented cost reduction measures delivering significant annualized savings. The company is strategically repositioning to focus on medium to long-term growth with a stable foundation optimized for cash flows and shareholder value enhancement, while maintaining a diversified portfolio of live service and premium gaming products globally.