- CEO
- Cheong Leung
- Full Time Employees
- 784
- Sector
- Consumer Cyclical
- Industry
- Luxury Goods
- Address
- Emperor Group Centre Wan Chai Hong Kong
- IPO Date
- Jun 13, 2013
- Business
- Emperor Watch & Jewellery Limited (EPRJF) is an investment holding company principally engaged in the retailing of European-made luxury watches and fine jewelry products under its own Emperor Jewellery brand. The company offers a comprehensive range of products, including internationally renowned watch brands such as Rolex, Patek Philippe, Cartier, IWC, Piaget, and Tudor through authorized boutiques and multi-brand stores; fine jewelry comprising rings, necklaces, pendants, bangles, bracelets, earrings, charms, and bridal collections like Blessing Love and One Vow Two Love in 18K gold with diamonds; gold ornaments and investment-grade gold products; and Le Petit Prince themed fine gold charms and necklaces. It also undertakes property investment activities and sells products via self-branded stores, watch boutiques, and an online platform targeting middle- to high-income customers, including local clientele and tourists.
Founded in 1942 by Yeung Shing and headquartered at Emperor Group Centre, 25th Floor, 288 Hennessy Road, Wan Chai, Hong Kong, the company operates 73 stores across Hong Kong, Macau, Mainland China, Singapore, and Malaysia, with a strong emphasis on prime upscale districts such as Tsim Sha Tsui's Canton Road and Russell Street in Causeway Bay.
In recent developments, the company announced 2025 interim results showing total revenue growth of 7.6% to HK$2,794 million, driven by 13.4% increase in jewelry segment revenue to HK$1,094 million (with gold products comprising 75.2%), alongside watch segment growth of 4.2%; it formed a strategic partnership with jewelry veteran Mr. Chan Sai Cheong to expand Emperor Jewellery in Mainland China, targeting 600 stores over five years across first- to second-tier cities.
Further expansions included openings of two new jewelry stores in Hong Kong and Macau during the first half of 2025, a Patek Philippe flagship store and Tudor boutique in Hong Kong and Chongqing respectively, and a subsequent jewelry store in Hangzhou; in February 2025, it pursued acquisition of additional floors at 4-8 Canton Road, Tsim Sha Tsui (valued at HK$80.3 million) to unify ownership of a five-storey retail complex for a potential mega flagship store by a top luxury watch brand, enhancing brand promotion and customer experience.