- CEO
- Alexandre Basdereff
- Full Time Employees
- 59
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- 4 rue Bernard Palissy Puteaux IF France 92817
- IPO Date
- Mar 31, 2006
- Business
- Hopening S.A. Hopening SA (MLHPE.PA) operates as the leading French data and digital-driven group specializing in fundraising, sponsorship, philanthropy services, and commitment mobilization for public-interest organizations and committed companies across sectors including solidarity, culture, higher education, research, health, and the environment. The company provides strategic consulting; relationship marketing; mobilization communications; philanthropy and corporate sponsorship; digital fundraising, including website creation, landing pages, form optimization, media buying, and new payment methods; major donor strategies; legacy and gifts programs such as life insurance and wills; CSR consulting; and innovative channels like event management, gamification, SMS marketing, influencer partnerships, and web3 solutions; through its subsidiary Qualidata, it offers donor relationship management software for online and offline data handling, performance tracking, financial processes, and data integrity. Founded in 1989 and headquartered in Puteaux, France, Hopening S.A. serves over 100 clients with approximately 57 to 100 employees, focusing on non-profits, hospitals, universities, museums, religious associations, public entities, and engaged enterprises primarily in France. In November 2022, the group expanded through the integration of One Heart, a specialist in mobilization communications, enhancing synergies in campaigns; it was formerly known as Optimus S.A., changing its name to Hopening SA in March 2017 to reflect its innovative positioning in philanthropic marketing and donor data convergence.