- CEO
- Andrew A. Wiederhorn
- Full Time Employees
- 2,089
- Sector
- Consumer Cyclical
- Industry
- Restaurants
- Address
- 9720 Wilshire Blvd. Beverly Hills CA United States of America 90212
- IPO Date
- Oct 23, 2017
- Business
- FAT Brands Inc. is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining restaurant concepts worldwide; it operates a diversified portfolio of brands and leverages franchising to scale its footprint across the United States, Canada, and international markets. Headquartered in the United States and founded in 2010, FAT Brands manages a multi-brand ecosystem that includes Fatburger, Johnny Rockets, Round Table Pizza, Marble Slab Creamery, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Elevation Burger, Pretzelmaker, Yalla Mediterranean, Native Grill & Wings, Fazoli’s, Twin Peaks, Smokey Bones, Hot Dog on a Stick, Bonanza Steakhouses, Ponderosa, and others, with a global presence comprising over 2,300 restaurants across more than 40 countries.
Main products and services
- Franchise development and management: acquisition, branding, market entry strategy, franchise sales, and ongoing franchisee support; royalty and fee structures tied to system-wide sales; comprehensive operations manuals and training programs; multi-brand real estate and site selection optimization.
- Brand portfolio management: strategic diversification across concepts including fast casual, quick-service, casual dining, and polished casual formats; brand development, menu innovation, and promotional programs; centralized marketing and national advertising coordination; supply chain management and procurement optimization for franchisees.
- Operations support and platform services: centralized technology and data systems, point-of-sale integration, digital ordering and loyalty platforms, restaurant logistics and procurement services, and ongoing franchisee assistance across food production, service standards, and quality control.
- Brand licensing and consumer products: branded retail products, sauces, seasonings, and merchandise aligned to portfolio brands; cross-brand marketing opportunities; consumer engagement through flagship and franchise-led promotions.
Latest major company changes
- Strategic acquisitions and portfolio expansion: continues to grow via acquisitions that broaden brand reach and category coverage, strengthening its multi-brand platform across fast casual and casual dining segments; recent iterations expand the number of concepts under FAT Brands’ umbrella and optimize synergies across the franchise ecosystem.
- Geographic and franchise expansion: increases global footprint through new international franchise agreements and extended development commitments, enhancing presence in Middle East, Europe, and other regions; expands unit counts through franchise partnerships and corporate development.
- Operational enhancements and platform integration: ongoing enhancements to centralized support platforms, marketing capabilities, and supply chain integration to improve efficiency, unit economics, and brand performance across the system.
- Brand modernization and menu innovation: launches and updates across multiple concepts to reflect consumer trends, including wellness-forward options, localized menu adaptations, and limited-time offerings designed to drive traffic and average check growth.
- Corporate and governance updates: maintains active investor relations presence with periodic disclosures and strategic communications related to growth initiatives, capital structure, and regulatory compliance.
Additional context
- Industry and segments: restaurant franchising across fast casual, quick-service, casual dining, and polished casual dining; operates via a franchising-centric business model with brand management, real estate, and supply chain functions.
- Target markets: broad consumer base including families, casual diners, on-the-go diners, and brand enthusiasts; serves both foodservice operators (franchisees) and end customers.
- Geographic operations: United States, Canada, and international markets across the Middle East, Europe, and other regions with a multi-brand restaurant footprint.
- Founding year and headquarters: founded in 2010; headquarters located in the United States.
- Subsidiaries and parent relationships: operates as a consolidated group with multiple brand subsidiaries under FAT Brands Inc.; manages a centralized platform to support brand-specific and cross-brand initiatives.
Notes
- The company’s portfolio comprises a broad array of established concepts, each with its own brand identity and menus, supported by FAT Brands’ centralized franchising platform and platform services designed to optimize scale and profitability for franchise partners. The ongoing strategy emphasizes accretive acquisitions, global expansion, and operational efficiencies to sustain growth across a diverse brand lineup.