- Business
- Ultra Brands Ltd. (FLLLF) operates as an agri-food holdings company focused on innovative plant-based products and technologies in the food services industry. Incorporated in 2001 and headquartered at 400-837 West Hastings Street, Vancouver, British Columbia, Canada V6C 3N6, the company offers meal preparation services through its subsidiary Plenty-Full Food Services Corporation; plant-based chicken, pork, and beef alternatives including chicken tenders, chicken nuggets, pork cutlets, and beef burgers via its wholly owned Be Good Plant-based Foods Inc.; and a range of vegan dairy substitutes through Black Sheep Vegan Cheeze Company Corp., which features 10 unique products available in over 30 retail locations across Canada. It also invests in research and development for keto-friendly plant-based candy products under its Ultra Sweets gummy line and previously operated turnkey farming campuses on its Langley, BC agricultural property for luxury crops and value-added foods. The company primarily serves retail, e-commerce, and food service customers in Canada with plans for export to the United States following its 2021 Safe Food for Canadians license from the Canadian Food Inspection Agency. Formerly known as Feel Foods Ltd. until May 2022, Ultra Brands underwent a major share consolidation on a 1-for-10 basis in May 2022; completed a non-brokered private placement of 10 million units at $0.05 each in October 2022 raising $500,000 gross proceeds; sold its Langley Site agricultural property to Canpac Investments Corp. in August 2021 for $1.5 million in shares plus debt assumption; acquired Be Good Plant-based Foods Ltd. in March 2021 for shares valued at $7.2 million; acquired Black Sheep Vegan Cheeze in October 2021 for $1.6 million; and ceased operations of Black Sheep Vegan Cheeze during 2022 while writing down leased property assets to nil in 2023.