- Business
- Yamaya Corporation (9994.T) is a Japan-based retailer primarily engaged in the import, wholesale, retail, and mail-order sale of alcoholic beverages and food products; it also operates restaurants including izakaya. The company offers a wide range of liquors such as beer, wine, sake, shochu, and spirits alongside processed foods, daily necessities, and household goods through its discount store chain, with some locations featuring combined DAISO variety stores. Founded in 1952 and headquartered in Sendai, Miyagi Prefecture, Yamaya operates approximately 1,300 stores concentrated in the Tohoku region and expanding into other areas of Japan including recent openings like the Yamaya Uozu store in Toyama Prefecture in November 2025. The business operates through two main segments: Liquor Sales, which handles purchasing, wholesaling, counter sales, and e-commerce; and Restaurants, focused on izakaya and other dining establishments serving beverages and food. In recent developments, the company continues aggressive store network expansion and rationalization efforts amid profitability challenges, reporting upper-half fiscal year ordinary income down 47% in the period ended September 2025 due to restructuring costs while forecasting modest revenue growth to 163.5 billion yen for fiscal 2026 with stable net income around 3.65 billion yen.