- Business
- Whole Earth Brands, Inc. Whole Earth Brands, Inc. (Nasdaq: FREE) operates as a global food company focused on plant-based sweeteners, flavor enhancers, and related consumer products through its Branded CPG and Flavors & Ingredients segments. The Branded CPG segment offers zero-calorie, low-calorie, organic, non-GMO, no-sugar-added, and plant-based sweeteners, honey, agave, baking mixes, and baking chocolate under brands including Whole Earth Sweetener, Pure Via, Wholesome, Swerve, Canderel, and Equal; these products feature various formulations tailored to local preferences and are distributed in over 100 countries. The Flavors & Ingredients segment supplies functional ingredients for flavor enhancement, aftertaste masking, moisturizing, mouthfeel modification, and skin soothing, along with licorice-derived products for confectionery, food, beverage, cosmetic, pharmaceutical, personal care, and tobacco applications.
Incorporated in 2020 and headquartered in Chicago, Illinois, the company targets health-conscious consumers seeking natural alternatives amid rising demand for low-sugar and plant-based options, with operations spanning North America, Europe, Asia-Pacific, and other regions via facilities in the United States, France, and Singapore.
In August 2024, affiliates of Sweet Oak completed the acquisition of Whole Earth Brands for $862 million in financing led by Silver Point Capital, following a definitive agreement signed in February 2024; the combined entity rebranded as Sweet Oak, integrating Whole Earth with Royal Oak Enterprises to expand its portfolio in plant-based and natural foods.