Fairwood Holdings Limited
FRWDF
Other OTC0.64
USD
- -
- -
ISIN
BMG3305Y1619
CUSIP
G3305Y161
Return %
Stock
S&P500
1Y
-39.24
19.00
3Y
-64.75
71.44
5Y
-71.00
70.60
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.Company Description
- CEO
- Peggy Lee
- Full Time Employees
- 5,500
- Sector
- Consumer Cyclical
- Industry
- Restaurants
- Address
- TRP Commercial Centre Hong Kong Hong Kong
- IPO Date
- Sep 16, 2013
- Website
- fairwoodholdings.com.hk
- Similar Companies
- Business
- Fairwood Holdings Limited operates primarily as an investment holding company focused on the restaurant operations business. It owns and operates fast food restaurants and specialty restaurant brands including ASAP, Taiwan Bowl, The Leaf Kitchen, and Kenting Tea House, with a presence mainly in Hong Kong and Mainland China. The company also engages in property investment and leasing as well as trademark and restaurant license holding activities. Founded in 1972 and headquartered in North Point, Hong Kong, Fairwood emphasizes affordable, high-quality food supported by exceptional service in a comfortable dining environment. Fairwood’s main products include fast food and specialty cuisines offered through its diverse restaurant brands, with menu innovations such as the "No MSG" series and thick-cut black pork cutlet, which cater to evolving customer preferences. The company recently expanded its value meal offerings to cater to budget-conscious consumers amid economic challenges, while also targeting niche market segments such as gym enthusiasts through extended "GYM Lovers" promotions and KOL collaborations to boost brand recognition. Fairwood launched a major initiative in soft food meals designed specifically for the elderly and people with swallowing difficulties, supported by professional speech therapist consultations at select outlets. The company’s Fairwood Care for Senior Card membership continues to grow, exceeding 530,000 members, reflecting its social engagement within the Hong Kong community. In terms of recent developments, Fairwood has broadened its product range across different dayparts, including afternoon tea, to enhance customer appeal. It has also reinforced social responsibility efforts through partnerships like the Community Investment and Inclusion Fund, which recognized the company for its collaborative social capital projects. Operationally, Fairwood is responding to shifting consumer demands with increased focus on health, wellness, and value, alongside the launch of new upscale themed restaurant concepts to diversify its portfolio. These measures reflect a strategic approach to maintaining competitive positioning and expanding its customer base both locally and in Mainland China.