Freeze Tag, Inc.
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ROIC.AI
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- Freeze Tag, Inc. (FRZT) develops and publishes location-based mobile social games for consumers and businesses worldwide; its core offerings include Munzee, a gamified geolocation social platform that rewards players for physical-world exploration; WallaBee, an addictive digital card collecting game; and Eventzee, a customizable scavenger hunt solution enabling businesses to create branded experiences at malls, tradeshows, events, and campuses through photo challenges, trivia, GPS check-ins, and QR codes. The company also provides related technology and services to third parties, distributing games via digital storefronts such as Apple App Store, Google Play, Facebook App Store, Mac App Store, and PC portals like Big Fish Games, alongside direct sales through freezetag.com and store.freezetag.com. Founded in 2005 by Craig Holland and Mick Donahoo and headquartered in Tustin, California, with an additional office in McKinney, Texas following its 2017 merger with Munzee Inc., Freeze Tag operates a free-to-play model enhanced by data analytics for revenue optimization via in-app purchases. Recent developments include the April 2025 launch of TownTrek, a new app powered by Eventzee technology tailored for main street organizations, tourism boards, and visitor bureaus to drive community exploration and local business engagement, with early adoption by Main Street/DDA Adrian, Michigan; a July 2025 leadership transition involving the resignation of CEO Craig Holland effective July 22 and the addition of a new board member; and an August 2025 announcement of board changes including the welcoming of new leadership to strengthen the team.
Stockholders of Freeze Tag, Inc. Announce Removal of Board Members
Freeze Tag Launches TownTrek App, Powered by Eventzee Technology, to Promote Community Exploration
Friends With Benefit Charity Events Partners with Eventzee for One Tree Hill Experience
Eventzee's Innovative Collaboration with the Town of Jupiter Receives Prestigious Florida League of Cities Award
Loudoun Economic Development Welcomes Annual Fall Farm Tour With Eventzee
Potter County Searches For Sasquatch With Eventzee
Loveland Launches Sculpture Quest With Eventzee
Sage Fruit Company Launches Scavenger Hunt With Eventzee
BIG BROTHERS BIG SISTERS LAUNCHES SCAVENGER HUNT WITH EVENTZEE
Freeze Tag Launches QRates and Cubimals for Munzee Community
Lust for Gold Film Launches Treasure Hunt With Eventzee
MERRELL LAUNCHES FAN EVENT WITH EVENTZEE
Barnes Harley-Davidson Launches Squad Wars With Eventzee
Zoo Miami Launches Easter Hunt With Eventzee
Downtown Evanston Launches Second Hunt With Eventzee
Punxsutawney Launches Groundhog Day Hunt With Eventzee
Freeze Tag CEO Update January 2021
Freeze Tag Launches Advanced ZeeOps Missions For Munzee Community
Loveland Launches Holiday Hunt With Eventzee