Genius Sports Limited
New York Stock ExchangeRecent
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- Genius Sports Limited (NYSE: GENI) develops and sells technology-led products and services to the sports, sports betting, and sports media industries. The company offers technology infrastructure for the collection, integration, and distribution of live sports data from leagues; streaming solutions including automatic production and distribution to commercialize game video footage; end-to-end integrity services with active monitoring technology using mathematical algorithms to detect suspicious betting activity, alongside educational and consultancy offerings; live sports data collection; pre-game and in-game odds feeds; risk management services encompassing customer profiling, bet monitoring, automated acceptance or rejection of bets, and limit setting; live streaming services; and digital marketing campaign creation, delivery, and optimization. Its services are organized into key areas including Sports Technology and Services, Betting Technology, Content and Services, and Media Technology, Content and Services, powered by proprietary technology and data infrastructure; these solutions support teams, leagues, brands, content owners, and sportsbooks with AI-driven analytics, performance tracking, fan engagement tools like FANHub for omni-channel campaigns, dynamic creative optimization, and managed trading via Genius Trading Services for over 600,000 fixtures across 40+ sports. Genius Sports Limited, founded in 2001 and headquartered in London, United Kingdom, operates globally across five continents with offices in locations including New York, Sofia, Vilnius, Tallinn, Medellin, and Los Angeles; it maintains long-term partnerships with major leagues such as the NFL, NBA, Premier League, UEFA, WNBA, FIBA, EPL, Serie A, and brands like ESPN, Sky Sports, and Coca-Cola, deriving a majority of revenue from Europe. In September 2025, the company acquired Sports Innovation Lab, a leading sports fan analytics provider, to integrate its deterministic fan graph with Genius Sports' official league data, enhancing media operations, targeted marketing, sponsorships, and fan engagement capabilities through a vast database tracking billions of annual sports transactions, attendance, and viewership. Previously known as Genius Sports Group Limited, it changed its name in April 2021 and continues to expand through strategic innovations like GeniusIQ AI-driven insights and BetVision for in-play betting.
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