AO World Plc
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- AO World plc is a United Kingdom-based online electrical retailer that sells major domestic appliances including fridges, freezers, washing machines, laundry products and dishwashers; small domestic appliances; consumer electronics such as televisions, smart tech, computing products and AV equipment; and mobile phones including contracts through brands like mobilephonesdirect.co.uk, affordablemobiles.co.uk and buymobiles.net. The company, founded in 2000 and headquartered in Bolton, England, offers ancillary services encompassing product installation, old product collection, product protection plans, customer finance and waste electrical and electronic equipment recycling via its state-of-the-art facility; it also operates the musicMagpie platform for sales in the United Kingdom and maintains an official AO Outlet eBay store. AO World primarily serves consumer and business-to-business markets in the United Kingdom through its e-commerce platform ao.com, which stocks over 9,000 products, with delivery handled by its in-house logistics and select third parties. In recent developments, the company acquired musicMagpie, contributing £30 million in revenue for the period post-acquisition in fiscal year 2025; expanded its product range by over 1,500 items into categories like fitness, drones, cameras and health and beauty; grew its Five Star membership programme to drive customer retention; and increased its revolving credit facility from £80 million to £120 million, extending expiry to October 2028 while ending the year with net funds of £23 million.
Company News
AO World says earnings will come in at the top end of the guided range
AO World expecting strong profits & US banking season starts on Friday
AO World 'making progress' says broker
AO World raises guidance for second time this year
AO World raises guidance as action to cut costs and improve margins "gains traction"
AO World shares surge as it points to brighter days ahead
AO World forecasts top-end EBITDA despite increased losses at half-year
AO World looking to bounce back on Tuesday from last year's losses
AO World swings into a loss after 'turbulent' year and predicts challenges ahead
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AO World to raise £40mln to avert credit insurance squeeze
What is credit insurance and why it matters for retail shares like AO World
AO World to close down German business
AO World warns on profit as inflation and supply chain woes continue to hurt demand
AO World shares edge higher as billionaire financiers indulge in long-short tug of war
AO World could shrink to exclude Germany
AO World: is it all washed up?
AO World plunges as profits hit by delivery driver shortage and supply chain issues
UK's AO World cuts profit outlook, flags product shortages
AO World tops the list of the FTSE 350's most undervalued companies