- CEO
- Wayne Lawrence Pickup
- Sector
- Consumer services
- Industry
- Movies/Entertainment
- Address
- Brisbane Australia
- IPO Date
- May 24, 2022
- Business
- The Lottery Corporation Limited is an Australia-based gaming and entertainment enterprise that operates as the primary provider of regulated lottery and keno products across Australia. Headquartered in Brisbane, Queensland, and founded as an independent publicly listed company in 2022 following its demerger from Tabcorp Holdings Limited, the company traces its operational heritage back over a century through historic lottery brands such as Tattersall's and Golden Casket. The Lottery Corporation operates under exclusive and long-dated government-issued licences across all Australian states and territories except Western Australia, where it manages service arrangements. The company conducts its operations through two primary business segments: Lotteries and Keno.
The company's product and service portfolio encompasses a comprehensive range of draw games, instant win products, and electronic numbers games distributed through an omnichannel network of digital platforms and physical retail locations. In the Lotteries segment, marketed under the master brand The Lott, the company provides national draw games, including Powerball, Oz Lotto, and Set for Life; state-based and multi-jurisdictional jackpot lotteries, comprising Saturday Lotto, TattsLotto, Gold Lotto, X Lotto, and Weekday Windfall; custom draw and add-on games, including Lucky Lotteries, Super 66, and Lotto Strike; and instant win games, marketed under the Instant Scratch-Its brand. In the Keno segment, the company delivers high-frequency, venue-based and digital numbers games, including Keno Classic, Keno Mega Millions, Keno Heads or Tails, and Keno Roulette. The company distributes its lottery offerings through a network of more than 3,800 licensed retail newsagents, convenience stores, and pharmacies, as well as via proprietary digital websites and mobile applications. Its Keno products are distributed across more than 3,400 licensed hospitality venues, including clubs, pubs, and hotels, in New South Wales, Victoria, Queensland, South Australia, and the Australian Capital Territory, supplemented by digital wagering channels in select jurisdictions.
In recent developments, The Lottery Corporation has executed several strategic and operational initiatives to extend its licence duration, modernize retail distribution, and enhance digital capabilities. In May 2026, the company secured a 40-year extension to its Victorian public lottery licence through 30 June 2068 for an upfront premium of 1.145 billion Australian dollars, securing long-term exclusivity in one of its largest operating jurisdictions. The company implemented an organizational restructuring effective July 2026, transitioning to a streamlined operating model structured around dedicated Lotteries, Keno, and Digital divisions to accelerate digital platform adoption and omni-channel customer engagement. Additionally, the company appointed Wayne Pickup as Managing Director and Chief Executive Officer, continued the phased rollout of next-generation retail lottery terminals across its merchant network, and sustained investments in customer verification, responsible play monitoring tools, and digital player wallet enhancements across its mobile apps and web ecosystem.