- Business
- Longfor Group Holdings Limited operates primarily as a property developer and manager in China, specializing in the development, investment, and management of real estate assets. Its core products and services encompass residential properties including high-rise apartments and luxury villas; commercial office buildings; large-scale shopping malls; mixed-use developments; and business complexes. The company operates through three main segments: Property Development, which includes the development and sale of office premises, commercial, and residential buildings; Investment Property Operation, which involves leasing investment properties such as shopping malls and rental housing; and Property Management and Related Services, which provides property management, hotel operations, commercial investment, and smart construction services. Longfor has a significant geographic presence across major Chinese cities including Beijing, Chongqing, Shanghai, Chengdu, Hangzhou, Xi’an, and others. Founded in 1993 and headquartered in Beijing, Longfor has established itself as a leading integrated real estate service provider in China.
Recent major company developments include strategic acquisitions and portfolio expansion, such as acquiring two new land plots in Guiyang and Chongqing in April 2025 with a total gross floor area of over 103,000 square meters. In the first half of 2025, Longfor delivered more than 100 projects nationwide, providing approximately 40,000 housing units, underscoring its strong market delivery capacity. The group continues to innovate through its smart construction business launched in 2022, which offers full-cycle construction services integrating digital technologies for improved efficiency. The company also launched and upgraded the “Longfor” App in 2025 to integrate its products and services, enhancing user engagement across housing sales, rentals, retail, and other service offerings, creating a comprehensive digital ecosystem. Additionally, Longfor successfully managed a divestment of a 49% stake in four joint venture properties with CPP Investments to another strategic investor in early 2025, signaling active portfolio management and capital recycling.
Longfor's business model focuses on sustainable urban development, innovation, and customer-centric service. It has committed substantial investments in smart home systems and environmentally friendly building technologies, aiming for significant carbon emission reductions and sustainability certification compliance. The company benefits from its strong market position in tier-1 and tier-2 Chinese cities, serving diverse client segments including residential buyers, commercial tenants, and institutional investors with broad real estate needs. With over 29,000 employees and a growing footprint, Longfor remains focused on quality, innovation, and expansion in China’s dynamic real estate market. Its comprehensive product offerings and ongoing strategic initiatives support its vision to be a premier, innovative, and sustainable real estate enterprise.
Longfor Group Holdings Limited is listed on the Hong Kong Stock Exchange under ticker 0960.HK. The company maintains a strong financial profile with significant revenues exceeding CNY 230 billion in 2023, driven by solid net profits and disciplined asset management. Recent operational changes reflect a shift towards digitalization, full-service property and construction solutions, and enhanced customer interaction via digital platforms, positioning Longfor for continued growth in the competitive Chinese real estate sector.
This description covers Longfor’s foundational history, diversified real estate products and services, recent strategic transactions and technological advances, geographic footprint, and focus on sustainable urban development and client engagement. It reflects Longfor's status in the real estate industry and its ongoing adaptation to evolving market demands and opportunities as of late 2025.