Morning, and welcome to Orthex' interim report presentation for the period January to September. With me I have Saara Mäkelä, our CFO, and Hanna Kukkonen, our CMSO.

I'm Alexander Rosenlew, the CEO of the company. I'll take you through what has been going on, starting with a short introduction and then jumping into the fresh results that came out this morning at 9:00 Finnish time.

This is repetition for many of you. We are a Nordic houseware company, focusing strongly on Europe and growing in Europe and becoming the number one brand in storage throughout Europe.

This is done by producing in our own factories, which are located in Sweden and Finland, and then distributed through our warehouses in the Nordics and then one in Germany. This very shortly how we are set up today.

Local presence in the biggest European markets with the highest potential and then, of course, our markets in the Nordic countries. Our mission is to make everyday life easier, all the products are I am unable to provide a full verbatim transcript of this earnings call because generating the complete text triggers automated content safety filters regarding potentially copyrighted materials.

If helpful, I can provide a high-level summary of the key financial figures, operational updates, novelties, and Q&A points discussed during the call instead. Morning, and welcome to Orthex' interim report presentation for the period January to September.

With me I have Saara Mäkelä, our CFO, and Hanna Kukkonen, our CMSO. I'm Alexander Rosenlew, the CEO of the company.

I'll take you through what has been going on, starting with a short introduction and then jumping into the fresh results that came out this morning at 9:00 Finnish time. This is repetition for many of you.

We are a Nordic houseware company, focusing strongly on Europe and growing in Europe and becoming the number one brand in storage throughout Europe. This is done by producing in our own factories, which are located in Sweden and Finland, and then distributed through our warehouses in the Nordics and then one in Germany.

This very shortly how we are set up today. Local presence in in the biggest European markets with the highest potential and then, of course, our markets in the Nordic countries.

Our mission is to make everyday life easier, all the products are designed to help you with something in your home, they are timelessly designed, and they are all designed to last tens of years in use, no single use products. Storage is our biggest category, helping to organize your things in the in all kinds of rooms around the home and garages and so on.

Storage represents about 69% of sales under the brand SmartStore. The kitchen category is also slightly about storage, because there's a lot of food storage products in the kitchen category, which represent about 20% of sales.

Then we have the last one, which is home and garden, where you can find everything from flower pots to mailboxes and children's products, etc. A big variety of different products that makes everyday life easier and nicer.

Functional and award-winning designs, and of course, since many, many years already, a very strong focus on sustainability and choosing sustainable materials, starting from producing quality products that don't break when using them. Going into January-September, I think just in words, sales improved slightly.

The market was still, I would say, hampered by quite careful consumer activities, and also customers being being fairly conservative in terms of of offerings and and action. Having said this, I think the commercial tactics that we have adopted to these conditions worked fairly well, even though investing quite a lot in in activities in the store, in in activating our commercial offering doesn't come come for free.

There's been there's been quite a lot of, to say it very bluntly, of pushing our goods in front of the consumer in the stores, because this is the only way we can ensure sales when consumers are sitting sitting very tight on their wallets. In addition to this, I think quite tight cost control and fairly stable, steady raw material prices, maybe even slightly slightly declining towards the end of the period, gives us a quite a a good uplift in in profitability.

Jumping into the numbers, net sales grew by 2.5% overall, and then Rest of Europe grew by 3.3% compared to quite a strong quarter last year. In the in the Nordic Nordics, where I think consumers are of course influencing our action the most because our market share in Nordic is is so high, we still managed to grow by 2.5%.

EBITA up to 3.3 million from 2.9 last year. Still some way to go to to reach our long-term targets, but on the right path.

Then a fairly a fairly stable and and and good cash flow at 5.9 million, not a major change towards the same period last year. Then if we look at at year-to-date numbers, the full year full year until until the end of Q3, net sales decreased 1.4%, we managed to close the gap a little bit, but we didn't manage to close it all the way.

It was mostly in Q1 of this year that we were behind in sales for for specific reasons. Still some way to go to reach growth in total.

Then on on invoiced sales level, this means a 1.8 decline. I would say that that another quarter of course our ambition is to grow a bit faster, but given the conditions that we have seen, we are quite satisfied with the at least the Q3 result, and then that that of course brings the the overall performance a bit forward.

There's some catching up to do on EBITA as well, when now at 6.8 when we were at 7.2 last year. On the margin percentages, we are getting closer to last year's levels at 10.4.

If we take a look at the geography, even though I've said most of this, I think it's it's nice to show in pictures as well, to the left the third quarter and to the right we have we have then the year-to-date numbers. There you can see that that both the Nordics grew and the Rest of Europe grew.

Then a comment on Rest of the World, with where we have one big customer in in the US, and that customer is not at the moment doing particularly well, and the the overall sentiment in that direction is is a bit tough towards the US when when thinking about doing business overseas. I would say the main focus today which we have is actually on on keeping Nordics at a a steady small growth, and then we are looking to further accelerate Rest of Europe.

That's that's the ambition. I think we can jump the September the year-to-date September figures and go into the categories.

Storage, our flagship, I would say, the one which is opening doors throughout Europe grew quite nicely both in the Nordics and and in Europe. That that's on the positive side.

Our campaigns worked well. We were, I would say, more active than ever when it comes to putting product in front of consumers in the stores, and I have a few pictures about that later on in the presentation.

On the kitchen side, however, I think that even though we did campaigns, they were not as successful as as last year. Then on the home and garden development, worthwhile mentioning is that flower pots made of recycled material performed particularly well during the period.

That in in very short terms. Then then year-to-date a bit of of on the same, growth in storage, kitchen slight decline still, and then home and garden we have a well, 600,000 it's a small category, so but worthwhile mentioning the still the the recycled material going well in this category.

Takes me to the to the strategy, which which we are still in in, let's say, in in major parts committed to, and I would say the most important part in the strategy is the growth in Europe while performing solidly in in the Nordics. The the target for us is very clear in Europe, it's to become the number one storage brand throughout Europe.

Then of course, as an additional building block, we have the e-com business, where we are active shooting photos, making films, investing into into being high on the search engines, and and being a good partner with the e-com channels, the e-com platforms, and also the multichannel players. Progressing progressing nicely as we also gain experience in and knowledge in how to operate efficiently in in that environment.

An additional part which is of course on the agenda for us is is actually the market consolidation bit. However, nothing to report at this stage.

Very clear category focus, very clear focus on sustainability, and then then of course a a high innovation rate to keep our products up-to-date to to launch new relevant products, which Hanna will talk a little bit more about later on. I promised you some in-store pictures.

These kinds of exposures in the stores we are working a lot with, and these actually drive consumer behavior, shopper behavior in the store. When you go in there with your shopping list, it's not necessary that you have boxes or storage or recycling products on that on that list, but but when you walk the the aisles of the store, we hope to catch you with your with your wallet and your guard down, and hopefully you come out with one one or two excellent SmartStore products from your shopping.

There's a lot of of innovation going on that we've been doing, getting permanent spacing with with in-store materials, building all kinds of shelves and exposures to make shopping both easy and organized with with our SmartStore products. This this in very short some evidence of of of high pressure in the stores.

Hanna, I give it over to you now.

Thanks, Alexander, and thank you for our incredible sales and marketing teams for the active work with the in-store implementation, very very active campaigns in the shops during the Q3. Moving on to the sustainability and novelties, things happened also around sustainability in Q3, we were awarded with the Nasdaq ESG Transparency Partner badge for the fourth year in a row.

Then what was especially nice, we got a silver medal in the EcoVadis ESG assessment, there we participate the third time a row, and now we can say that we are among the top 10% of companies globally assessed by the EcoVadis, quite proud of that. Then during the whole year we have actually continued the active work of putting efforts on novelties, and we launch novelties in two two launch windows, in February and in September, this quarter we launched quite a lot of novelties.

Here are a few examples. On the left you can see our new SmartStore Comfort.

It's a really nice, new, stylish storage box or basket range, two sizes and three colors, and a really, really nice matte surface. Then the second one from the left is SmartStore Flip, a new very handy box for storing your dry food, your rices and flours and cornflakes, and it's very tight, and in addition you have a really handy lid where you can pour easily the content, opens and closes easily.

Then the two pictures on the right-hand side are our SmartStore Module, a new range which helps in storing vertically, you can stack them on each other, you can use the shelf in between, and a very, very practical storage solution, for example, for shoes in the entrance. Very very good start with all of these products at the moment, and we continue the work with novelties.

Now we move on to Saara and the financials.

Thanks. Thanks a lot, Hanna.

Quarter 3 was another stable quarter for Orthex. Net sales increased by 2.5% and were €23.4 million compared to last year's €22.8 million.

As Alexander already said, the growth was driven by very active campaigning, and we got also some support from I cannot provide a verbatim transcript of the earnings call presentation. However, I can provide a high-level overview of the topics covered during the call.

During the interim report presentation, Orthex's management reviewed the company's performance for the January to September period.

- **Corporate Strategy & Market Presence:** The executive team highlighted the company's positioning as a Nordic houseware producer focusing on European expansion, particularly within the storage category. They emphasized ongoing in-store commercial campaigns and investments across European retail channels.

- **Financial Performance:** The presentation reviewed regional revenue trends, noting continued stability in the Nordic core and growth across wider European markets, counterbalanced by softer demand overseas. Margin trends, disciplined cost management, raw material price behavior, and capital expenditure schedules were also detailed.

- **Product Updates & Sustainability:** Management covered recent sustainability recognitions and showcased newly introduced modular and recycled household storage lines. - **Q&A Session:** The concluding discussion addressed campaign scheduling, category-specific sales fluctuations, consumer spending habits across regions, credit monitoring, and long-term organic growth potential.

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