- CEO
- Alexander Wilhelm Rosenlew
- Full Time Employees
- 308
- Sector
- Consumer durables
- Industry
- Home furnishings
- Address
- Suomalaistentie 7 Espoo UU Finland 02270
- IPO Date
- Mar 25, 2021
- Business
- Orthex Oyj is a Finland-based company specializing in the design, production, marketing, and sale of plastic household products. Established in 1956 and headquartered in Espoo, Orthex operates primarily in the Nordic countries, the rest of Europe, and internationally across more than 40 countries. The company manufactures and sells an extensive range of housewares, including storage solutions such as SmartStore dry food containers and modular storage systems; kitchenware products including utensils and food preparation items; laundry baskets; plant care products; and home and yard accessories. Orthex's portfolio features both proprietary brands and licensed products such as Hammarplast and Kokskungen.
Orthex maintains three production facilities located in Finland and Sweden. It serves diverse retail channels, including traditional convenience stores, specialty retailers, hardware stores, online platforms, and department stores. The company's strategic focus is on storage solutions, making up approximately 69% of its business, followed by kitchenware and home/garden products. Orthex aims to be the leading storage brand in Europe while retaining strong footholds in the Nordic houseware market.
Recent major developments include a broadened commercial strategy to accelerate growth outside the Nordics, focusing on improved distribution and customer collaboration. In 2024 and 2025, Orthex launched innovative products such as the SmartStore Flip dry food storage containers and the SmartStore Module, which feature sustainability-driven designs made from recycled plastics. The company reported a net sales figure of €89.7 million in 2024, with ongoing efforts to increase sales in the rest of Europe through new product introductions, intensified in-store campaigns, and geographic expansion. Despite challenges from subdued consumer demand and cautious market conditions, Orthex improved its profitability through cost control measures and sales activation, showing signs of recovery in its Q3 2025 financials. It continues executing a four-stage growth strategy focused on reinforcing its Nordic leadership, expanding internationally, increasing online presence, and pursuing market consolidation.
Orthex is publicly listed on the Nasdaq Helsinki stock exchange and employs nearly 300 people. It holds a significant market position in the housewares and specialties industry, targeting consumer durables with a strong emphasis on practical, sustainable, and quality household solutions across multiple European markets.
This comprehensive operational and strategic overview reflects Orthex’s core business activities, product categories, geographic scope, and recent corporate initiatives as of late 2025.