- CEO
- Dominik Sebastian Richter
- Full Time Employees
- 21,783
- Sector
- Consumer Cyclical
- Industry
- Restaurants
- Address
- Prinzenstrasse 89 Berlin Germany 10969
- IPO Date
- Apr 20, 2021
- Business
- HelloFresh SE operates as the world's leading meal-kit company and a global integrated food solutions group, delivering meal kits, ready-to-eat meals, seafood and meat boxes, and premium pet food directly to consumers' doorsteps. The company offers core products and services through brands including HelloFresh for easy-to-follow recipes with fresh ingredients; Green Chef for organic, diet-specific meal plans such as keto and plant-based; EveryPlate for budget-friendly, simple meals; Chefs Plate for quick Canadian recipes; Factor for fresh, never-frozen ready-to-eat meals tailored to health trends like GLP-1 users; Youfoodz for chef-prepared Australian ready meals; Good Chop for personalized meat and seafood deliveries; and The Pets Table for veterinarian-developed dog food. HelloFresh SE, founded in 2011 and headquartered in Berlin, Germany, conducts operations across more than 20 markets in North America, Europe, Australia, New Zealand, and Asia, including the US, Canada, UK, Germany, Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Sweden, Denmark, Norway, Italy, Japan, France, Spain, and Ireland, with key facilities in locations such as Newark (NJ), Sydney, and Verden (Germany). Recent developments include a $70 million product investment in 2025 to double menu sizes, increase portion sizes with higher-quality proteins like tripled seafood offerings and premium steak cuts, expand healthy options such as high-protein and low-calorie meals, introduce over 100 weekly global recipes and 25 quick-and-easy meals, and leverage AI for personalized chef-created recipes and logistics; launch of Factor ready-to-eat meals in Germany, Sweden, Denmark, Netherlands, and a new production facility in Verden (DE) for European expansion starting Q1 2026; efficiency programs delivering robust Q3 2025 cash flow gains and annual cost savings of approximately 300 million euros by 2026; executive changes with the appointment of Fabien Simon as CFO in August 2025 and the planned departure of CEO International Thomas Griesel; and a planned share buy-back program from January 2025 to December 2025.