East Buy Holding Limited

East Buy Holding Limited

29.04
HKD
+1.52
(+5.52%)
22.93BMarket Cap
Jan 26Next Earn
East Buy Holding Limited
HKEX:1797
(Hong Kong Exchange)

Recent

price

29.04

P/E

ratio

- -

div

yld

- -

ROIC.AI

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
TTM
CNY
0.37
0.49
0.71
1.41
1.15
0.65
0.6
3.86
6.41
4.24
5.42
- -
Revenue per Share
0.07
0.1
0.08
-0.06
-0.79
-1.72
-0.53
0.97
1.69
0.01
0.52
- -
Basic EPS, GAAP
0.08
0.11
0.14
-0.07
-0.65
-1.07
-0.94
1.24
0.81
0.06
0.76
- -
Free Cash Flow per Basic Share
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Dividend per Share
0.7
0.86
0.97
2.78
1.98
2.01
1.64
2.77
4.82
4.89
5.33
5.33
Book Value per Share
0.7
0.86
0.97
2.78
1.98
2.01
1.64
2.77
4.82
4.89
5.33
5.33
Tangible Book Value per Share
914
914
914
653
938
966
1,001
1,006
1,018
1,036
1,051
1,051
Basic Weighted Avg Shares
334
446
650
919
1,081
624
601
3,881
6,526
4,392
5,701
- -
Sales/Revenue/Turnover
9.03
14.66
2.78
-23.9
-80.24
-23.3
-25.64
25.37
5.41
-1.72
11.71
- -
Operating Margin (%)
5
5
6
9
89
149
89
46
63
49
49
- -
Depreciation Expense
60
94
91
-40
-742
-1,658
-534
971
1,720
6
544
- -
Net Income, GAAP
11.3
9.53
11.49
- -
- -
- -
- -
24.35
42.56
89.81
20.53
- -
Effective Tax Rate (%)
17.82
21.06
14.05
-4.33
-68.67
-265.93
-88.91
25.03
26.35
0.13
9.53
- -
Profit Margin (%)
585
678
668
2,293
1,430
1,504
1,298
2,408
4,651
4,804
4,997
4,997
Working Capital
- -
- -
- -
- -
248
210
21
18
58
18
10
10
LT Debt
642
792
878
2,570
1,864
2,009
1,641
2,804
4,970
5,118
5,617
5,617
Total Equity
- -
8.24
2
- -
- -
- -
- -
31.45
4.9
-0.17
9.31
- -
Return on Invested Capital (%)
- -
13.35
12.06
- -
- -
- -
- -
42.79
43.46
0.11
10.07
- -
Return on Capital (%)
- -
13.13
8.61
-2.28
-33.23
-85.65
-29.26
43.7
44.24
0.11
10.13
- -
Return on Common Equity (%)

Capital Structure

CNY

•

in mil. unless spec.
May'25
Nov'26
May'26
ST Debt
33
28
22
LT Borrowings
- -
- -
- -
LT Finance Leases
18
6
10
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
1,046
1,054
1,053
Market Capitalization
12,487
18,768
19,797

Working Capital

CNY

•

in mil. unless spec.
May'25
Nov'26
May'26
Total Current Assets
5,759
6,073
6,307
Cash, Cash Equivalents & STI
5,018
5,309
5,330
Accounts Receivable, Net
27
7
11
Inventories
309
358
484
Total Current Liabilities
955
986
1,310
Payables & Accruals
- -
- -
- -
ST Debt
33
28
22
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
34.98%
28.51%
9.76%
Free Cash Flow
202.46%
156.82%
1,153.27%
Net Income, GAAP
1,080.6%
1,801.08%
9,377.75%
Sales/Revenue/Turnover
70.37%
121.56%
29.8%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
6,526
2025
- -
- -
4,392
2026
- -
- -
5,701

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
1.69
2025
- -
- -
0.01
2026
- -
- -
0.52

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
- -
2025
- -
- -
- -
2026
- -
- -
- -
Business
East Buy Holding Limited (1797.HK) is an investment holding company engaged in livestreaming e-commerce and private label products primarily in the People's Republic of China; it operates through segments including private label products and livestreaming e-commerce, college education, and institutional customers, with the majority of revenue derived from direct sales of private label products to individual customers and commission services. The company offers a broad range of private label products under the East Buy brand, encompassing agricultural items such as fruits, vegetables, meat, poultry, seafood, and sweet potatoes; food and beverages including baked goods, cereals, oils, ready-to-eat foods, dairy, juice, coffee, tea, soft candies, probiotics, fish oil, prickly pear juice, eggs, grilled sausages, and toast; nutritional and health-care foods; pet food; daily necessities; bedding; and new categories like clothing; these products are sold via livestreaming channels East Buy Beautiful Life and East Buy Private Label on Douyin, alongside multi-platform sales on Taobao, JD.com, Pinduoduo, REDnote, WeChat Mini program and store, its own APP with membership system offering exclusive services since October 2023, and emerging offline vending machines in New Oriental Learning Centers. Founded in 2005 and headquartered at Level 18, South Wing, 2 Haidian East Third Road, Haidian District, Beijing, China, with registered office in the Cayman Islands, East Buy Holding operates as a subsidiary of New Oriental Education & Technology Group Inc. and maintains geographic focus across 28 provinces in China through direct producer partnerships to support rural revitalization. Recent developments include a name change from Koolearn Technology Holding Limited in February 2023 to reflect its e-commerce pivot; disposal of education business to New Oriental Group completed on 1 March 2024 and Time with Yuhui subsidiary on 25 July 2024 for RMB76.6 million; renewal of the EDU Framework Agreement with New Oriental on 22 August 2025 for goods and services through 31 May 2026; expansion to 732 stock keeping units (SKUs) in private label products as of 31 May 2025 from 488 in FY2024, with private label contributing 43.8% of FY2025 GMV of RMB8.7 billion; launch of new lines in nutritional/healthcare foods, pet foods, and clothing; opening of East Buy Central China Warehouse No. 1 cold storage facility in Zhengzhou on 15 March 2025 to enhance supply chain and delivery; and introduction of APP enhancements like Family and Friends Card membership perks, community forums, and livestreaming features to boost user engagement, achieving 98.7% user satisfaction.