East Buy Holding Limited
27.52
HKD
-1.80
(-6.14%)
ISIN
KYG5313A1013
CUSIP
G5313A101
Return %
Stock
S&P 500
1Y
19.03
14.20
3Y
-9.02
81.12
5Y
429.23
68.34
Capital Structure
CNY
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in mil. unless spec.Working Capital
CNY
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in mil. unless spec.Growth Rates
CNY
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in mil. unless spec.Semi-annual Revenue
CNY
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in mil. unless spec.Semi-annual Earnings Per Share
CNY
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in mil. unless spec.Semi-annual Dividends Per Share
CNY
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in mil. unless spec.Company Description
- CEO
- Min Hong Yu
- Full Time Employees
- 1,233
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Level 18, South Wing, 2 Haidian East Third Road Beijing BJ China 100080
- IPO Date
- Mar 28, 2019
- Website
- ir.eastbuy.com
- Similar Companies
- Business
- East Buy Holding Limited (1797.HK) is an investment holding company engaged in livestreaming e-commerce and private label products primarily in the People's Republic of China; it operates through segments including private label products and livestreaming e-commerce, college education, and institutional customers, with the majority of revenue derived from direct sales of private label products to individual customers and commission services. The company offers a broad range of private label products under the East Buy brand, encompassing agricultural items such as fruits, vegetables, meat, poultry, seafood, and sweet potatoes; food and beverages including baked goods, cereals, oils, ready-to-eat foods, dairy, juice, coffee, tea, soft candies, probiotics, fish oil, prickly pear juice, eggs, grilled sausages, and toast; nutritional and health-care foods; pet food; daily necessities; bedding; and new categories like clothing; these products are sold via livestreaming channels East Buy Beautiful Life and East Buy Private Label on Douyin, alongside multi-platform sales on Taobao, JD.com, Pinduoduo, REDnote, WeChat Mini program and store, its own APP with membership system offering exclusive services since October 2023, and emerging offline vending machines in New Oriental Learning Centers. Founded in 2005 and headquartered at Level 18, South Wing, 2 Haidian East Third Road, Haidian District, Beijing, China, with registered office in the Cayman Islands, East Buy Holding operates as a subsidiary of New Oriental Education & Technology Group Inc. and maintains geographic focus across 28 provinces in China through direct producer partnerships to support rural revitalization. Recent developments include a name change from Koolearn Technology Holding Limited in February 2023 to reflect its e-commerce pivot; disposal of education business to New Oriental Group completed on 1 March 2024 and Time with Yuhui subsidiary on 25 July 2024 for RMB76.6 million; renewal of the EDU Framework Agreement with New Oriental on 22 August 2025 for goods and services through 31 May 2026; expansion to 732 stock keeping units (SKUs) in private label products as of 31 May 2025 from 488 in FY2024, with private label contributing 43.8% of FY2025 GMV of RMB8.7 billion; launch of new lines in nutritional/healthcare foods, pet foods, and clothing; opening of East Buy Central China Warehouse No. 1 cold storage facility in Zhengzhou on 15 March 2025 to enhance supply chain and delivery; and introduction of APP enhancements like Family and Friends Card membership perks, community forums, and livestreaming features to boost user engagement, achieving 98.7% user satisfaction.