1. China Stocks

  2. •

    Commercial services

  3. •

    Advertising/Marketing services
Pacific Online Ltd.

Pacific Online Ltd.

HHKEX:543
0.21
HKD
0.00
(0.00%)
357.66MMarket Cap
Pacific Online Ltd.
HKEX:543
(Hong Kong Exchange)

Recent

price

0.21

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
CNY
0.47
0.59
0.66
0.78
0.89
0.98
0.86
0.85
0.91
0.88
0.86
0.75
0.72
0.65
0.56
0.57
- -
Revenue per Share
0.19
0.21
0.22
0.23
0.2
0.16
0.13
0.09
0.12
0.14
0.14
0.04
-0.01
-0.03
0.04
- -
- -
Basic EPS, GAAP
0.08
0.11
0.16
0.14
0.15
0.13
0.11
0.14
0.11
0.1
0.14
0.11
0.02
-0.02
0.02
-0.01
- -
Free Cash Flow per Basic Share
0.09
0.13
0.15
0.15
0.16
0.14
0.14
0.11
0.11
0.14
0.11
0.13
0.1
0.1
0.04
0.05
- -
Dividend per Share
0.56
0.65
0.72
0.81
0.86
0.9
0.89
0.86
0.88
0.88
0.93
0.85
0.74
0.62
0.61
0.57
0.57
Book Value per Share
0.56
0.64
0.71
0.8
0.85
0.89
0.89
0.86
0.87
0.86
0.91
0.83
0.72
0.6
0.6
0.56
0.56
Tangible Book Value per Share
1,071
1,077
1,083
1,087
1,106
1,121
1,132
1,134
1,124
1,124
1,129
1,131
1,130
1,134
1,134
1,135
1,135
Basic Weighted Avg Shares
509
640
716
848
988
1,096
974
964
1,023
991
967
852
814
740
635
647
- -
Sales/Revenue/Turnover
46.31
44.07
40.77
37.03
27.92
19.45
17.18
15.74
16.75
21.23
24.33
5.61
2.59
-1.9
9.67
1.58
- -
Operating Margin (%)
5
9
15
19
20
18
19
17
16
16
17
15
12
12
11
10
- -
Depreciation Expense
201
229
236
254
221
180
151
105
133
153
162
50
-7
-32
44
5
- -
Net Income, GAAP
16.03
20.34
20.23
21.48
21.94
21.1
16.07
17.67
17.33
17.62
14.49
2.6
- -
948.75
10.76
69.32
- -
Effective Tax Rate (%)
39.46
35.76
33.04
29.91
22.4
16.4
15.52
10.93
12.98
15.45
16.73
5.86
-0.82
-4.37
6.89
0.76
- -
Profit Margin (%)
421
466
534
602
573
641
671
622
647
661
678
579
489
397
408
386
386
Working Capital
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
LT Debt
606
708
783
887
959
1,015
1,012
980
997
1,006
1,065
963
847
703
696
651
651
Total Equity
34.21
32.03
28.9
27.87
22.05
16.86
13.44
10.3
12.93
15.54
16.44
5.02
- -
1.56
6.31
0.72
- -
Return on Invested Capital (%)
37.06
34.95
31.73
30.38
23.97
18.23
14.92
10.82
13.37
15.13
15.46
4.73
- -
-4.23
6.25
0.73
- -
Return on Capital (%)
36.83
34.84
31.73
30.38
23.97
18.23
14.92
10.57
13.44
15.33
15.7
4.95
-0.74
-4.2
6.28
0.73
- -
Return on Common Equity (%)

Capital Structure

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
- -
1
- -
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
1,133
1,135
1,135
Market Capitalization
325
414
321

Working Capital

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
694
580
633
Cash, Cash Equivalents & STI
263
240
203
Accounts Receivable, Net
342
308
398
Inventories
- -
- -
- -
Total Current Liabilities
286
230
247
Payables & Accruals
- -
- -
- -
ST Debt
- -
1
- -
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-4.1%
-9.23%
-6.48%
Free Cash Flow
-63.88%
-132.58%
-162.24%
Net Income, GAAP
-11.97%
-24.1%
-88.74%
Sales/Revenue/Turnover
-4.94%
-7.56%
1.88%
Total Cash Common Dividend
-6.7%
-9.86%
12.51%

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
740
2024
- -
- -
635
2025
- -
- -
647

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
-0.03
2024
- -
- -
0.04
2025
- -
- -
- -

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.1
2024
- -
- -
0.04
2025
- -
- -
0.05
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Business
Pacific Online Limited (0543.HK) operates as an investment holding company primarily engaged in digital media and e-commerce activities in the People's Republic of China. The company, founded in 2004 and headquartered in Shenzhen, Guangdong Province, provides online advertising services; e-commerce platforms for consumer electronics, digital products, and lifestyle goods; content aggregation and distribution through portals such as PConline.com.cn; and digital marketing solutions including data analytics and targeted advertising tools. Its core offerings encompass hardware review and recommendation services under the ZOL brand; online marketplaces facilitating transactions in IT products, home appliances, and apparel; and value-added services like cloud-based storage, software downloads, and community forums for tech enthusiasts targeting individual consumers, small businesses, and enterprise clients across mainland China. In recent developments, Pacific Online expanded its e-commerce ecosystem through a strategic partnership with leading electronics manufacturers in 2024 to enhance supply chain integration and exclusive product launches on its platforms. The company completed a significant funding round in late 2024, raising capital via private placement to support AI-driven personalization in advertising and new omnichannel retail initiatives. Additionally, it reorganized its subsidiaries in early 2025 to streamline operations between media and commerce segments, including the acquisition of a minority stake in a regional logistics provider to bolster last-mile delivery capabilities amid growing online sales volumes.