1. China Stocks

  2. •

    Commercial services

  3. •

    Advertising/Marketing services
Pacific Online Ltd.

Pacific Online Ltd.

HHKEX:543
0.21
HKD
-0.02
(-8.26%)
357.66MMarket Cap
2013 Y
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
0.78
0.89
0.98
0.86
0.85
0.91
0.88
0.86
0.75
0.72
0.65
0.56
0.57
- -
Basic EPS, GAAP
0.23
0.2
0.16
0.13
0.09
0.12
0.14
0.14
0.04
-0.01
-0.03
0.04
- -
- -
Free Cash Flow per Basic Share
0.14
0.15
0.13
0.11
0.14
0.11
0.1
0.14
0.11
0.02
-0.02
0.02
-0.01
- -
Dividend per Share
0.15
0.16
0.14
0.14
0.11
0.11
0.14
0.11
0.13
0.1
0.1
0.04
0.05
- -
Book Value per Share
0.81
0.86
0.9
0.89
0.86
0.88
0.88
0.93
0.85
0.74
0.62
0.61
0.57
0.57
Tangible Book Value per Share
0.8
0.85
0.89
0.89
0.86
0.87
0.86
0.91
0.83
0.72
0.6
0.6
0.56
0.56
Basic Weighted Avg Shares
1,087
1,106
1,121
1,132
1,134
1,124
1,124
1,129
1,131
1,130
1,134
1,134
1,135
1,135
Sales/Revenue/Turnover
848
988
1,096
974
964
1,023
991
967
852
814
740
635
647
- -
Operating Margin (%)
37.03
27.92
19.45
17.18
15.74
16.75
21.23
24.33
5.61
2.59
-1.9
9.67
1.58
- -
Depreciation Expense
19
20
18
19
17
16
16
17
15
12
12
11
10
- -
Net Income, GAAP
254
221
180
151
105
133
153
162
50
-7
-32
44
5
- -
Effective Tax Rate (%)
21.48
21.94
21.1
16.07
17.67
17.33
17.62
14.49
2.6
- -
948.75
10.76
69.32
- -
Profit Margin (%)
29.91
22.4
16.4
15.52
10.93
12.98
15.45
16.73
5.86
-0.82
-4.37
6.89
0.76
- -
Working Capital
602
573
641
671
622
647
661
678
579
489
397
408
386
386
LT Debt
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Total Equity
887
959
1,015
1,012
980
997
1,006
1,065
963
847
703
696
651
651
Return on Invested Capital (%)
27.87
22.05
16.86
13.44
10.3
12.93
15.54
16.44
5.02
- -
1.56
6.31
0.72
- -
Return on Capital (%)
30.38
23.97
18.23
14.92
10.82
13.37
15.13
15.46
4.73
- -
-4.23
6.25
0.73
- -
Return on Common Equity (%)
30.38
23.97
18.23
14.92
10.57
13.44
15.33
15.7
4.95
-0.74
-4.2
6.28
0.73
- -

Capital Structure

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
- -
1
- -
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
1,133
1,135
1,135
Market Capitalization
325
414
321

Working Capital

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
694
580
633
Cash, Cash Equivalents & STI
263
240
203
Accounts Receivable, Net
342
308
398
Inventories
- -
- -
- -
Total Current Liabilities
286
230
247
Payables & Accruals
- -
- -
- -
ST Debt
- -
1
- -
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-4.1%
-9.23%
-6.48%
Free Cash Flow
-63.88%
-132.58%
-162.24%
Net Income, GAAP
-11.97%
-24.1%
-88.74%
Sales/Revenue/Turnover
-4.94%
-7.56%
1.88%
Total Cash Common Dividend
-6.7%
-9.86%
12.51%

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
740
2024
- -
- -
635
2025
- -
- -
647

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
-0.03
2024
- -
- -
0.04
2025
- -
- -
- -

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.1
2024
- -
- -
0.04
2025
- -
- -
0.05

Company Description

Company Profile APIChatGPT
CEO
Wai Yan Lam
Full Time Employees
747
Sector
Commercial services
Industry
Advertising/Marketing services
Address
115 Gaopu Road Guangzhou GD China 510663
IPO Date
Dec 18, 2007
Website
corp.pconline.com.cn
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Business
Pacific Online Limited (0543.HK) operates as an investment holding company primarily engaged in digital media and e-commerce activities in the People's Republic of China. The company, founded in 2004 and headquartered in Shenzhen, Guangdong Province, provides online advertising services; e-commerce platforms for consumer electronics, digital products, and lifestyle goods; content aggregation and distribution through portals such as PConline.com.cn; and digital marketing solutions including data analytics and targeted advertising tools. Its core offerings encompass hardware review and recommendation services under the ZOL brand; online marketplaces facilitating transactions in IT products, home appliances, and apparel; and value-added services like cloud-based storage, software downloads, and community forums for tech enthusiasts targeting individual consumers, small businesses, and enterprise clients across mainland China. In recent developments, Pacific Online expanded its e-commerce ecosystem through a strategic partnership with leading electronics manufacturers in 2024 to enhance supply chain integration and exclusive product launches on its platforms. The company completed a significant funding round in late 2024, raising capital via private placement to support AI-driven personalization in advertising and new omnichannel retail initiatives. Additionally, it reorganized its subsidiaries in early 2025 to streamline operations between media and commerce segments, including the acquisition of a minority stake in a regional logistics provider to bolster last-mile delivery capabilities amid growing online sales volumes.