- Business
- WEILONG Delicious Global Holdings Ltd, incorporated in the Cayman Islands in 2018 and listed on the Hong Kong Stock Exchange in December 2022 (ticker: 9985.HK), operates as an investment holding company principally engaged in the research, development, production and sales of spicy snack foods primarily in China with overseas expansion; a subsidiary of HH Global Capital Ltd and headquartered in Luohe, Henan Province, China, where operations originated from founders Liu Weiping and Liu Fuping's initial business in 1999-2001. The company offers three core product segments including seasoned flour products such as Big Latiao, Mini Latiao, Spicy Hot Stick, Mini Hot Stick, Kiss Burn and Mala Mala; vegetable products such as Konjac Shuang, Fengchi Kelp and XIAO MO NV; and bean-based and other products such as Spicy Tofu Skin, soft-boiled eggs and meat products, with recent launches encompassing sesame paste-flavored Konjac Shuang, spicy beef-flavored Kiss Burn, durian-flavored Latiao and limited-edition collaborations like Latiao-flavored chicken strips with KFC. In the first half of 2025, revenue reached RMB3.48 billion, up 18.5% year-over-year driven by vegetable products growth to 60.5% of sales amid omni-channel optimization and brand campaigns featuring celebrity spokesperson Wang Anyu and partnerships with Linlee and Crying Center; for full-year 2024, revenue hit RMB6.27 billion, up 28.6%, with proposed final and special dividends of RMB0.11 and RMB0.18 per share respectively alongside a new production facility agreement in Nanning, Guangxi in April 2025 and establishment of an Overseas Business Development Center in 2023.