H & M Hennes & Mauritz AB (publ)
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- H & M Hennes & Mauritz AB (publ) (HNNMY) is a Swedish multinational fast-fashion retailer that designs, markets and sells clothing, accessories, footwear, cosmetics, home textiles and homeware for women, men, children and teens through a portfolio of brands including H&M (encompassing H&M HOME, H&M Move and H&M Beauty), COS, Weekday (including Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy; the company also operates B2B initiatives such as Treadler and Creator Studio, and maintains a majority stake in the resale platform Sellpy. Founded in 1947 by Erling Persson and headquartered in Stockholm, Sweden, H&M Group operates over 4,000 stores across more than 79 markets with online sales in 60 markets, generating approximately 95% of its revenue outside Sweden and serving consumers via integrated digital and physical channels, including franchises in select regions. The company emphasizes sustainability through recycled and responsibly sourced materials—achieving 29.5% recycled content in commercial products in 2024—while investing via H&M Group Ventures in startups like SRTX, Colorifix and Vestuá to scale circular solutions and enhance customer experiences. In recent developments, H&M Group signed a multi-year partnership with Circulose (formerly Renewcell), a recycled textile manufacturer, in June 2025 to advance sustainable material sourcing; the company also launched a collaboration with luxury ski and lifestyle brand Perfect Moment for a 28-piece holiday capsule collection of outerwear and accessories, alongside an in-store initiative "The Style, Cur by Maison" spotlighting Black designers in U.S. locations starting in Los Angeles. Further, H&M announced a high-profile collaboration with designer and sustainability pioneer Stella McCartney in December 2025, marking a pioneering push into premium eco-conscious fashion. Operationally, the group initiated a SEK 1 billion share buyback program in November 2025, repurchasing over 815,000 class B shares during week 48 alone through Citigroup on Nasdaq Stockholm, reflecting confidence in its financial position amid ongoing profitability improvements. These moves align with strategic expansions in sustainability, premium collaborations and capital management, supporting net sales of SEK 234 billion in 2024.
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H & M Hennes & Mauritz AB (publ) (HNNMY) Q1 2026 Earnings Call Transcript
H&M shares decline as clothing retailer warns of discounts
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