- CEO
- Thanh Huong Thi Bui
- Full Time Employees
- 975
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Ha Noi Vietnam
- IPO Date
- Nov 20, 2007
- Business
- Hai Ha Confectionery Joint Stock Company (Haihaco) is a Vietnam-based confectionery manufacturer engaged in the production, processing, marketing, and distribution of sweet snacks, bakery goods, and food products. The company operates through several core product segments, offering soft and chewy candies, fruit-filled chews, and specialty flavored chews under the signature Chew brand; hard-boiled candies, fruit drops, and lollipops under the Haihapop brand; gummy candies, fruit jellies, and jelly cups under the Chip Chip brand; plain biscuits, Marie biscuits, sandwich cream cookies, and crackers; wafer bars and cream-filled wafers; sponge cakes, soft cakes, and layer cakes; traditional seasonal mooncakes, fresh bakery items, and specialty cakes; as well as original equipment manufacturing (OEM) and custom confectionery processing services for third-party commercial partners. The company serves domestic retail consumers, supermarkets, traditional trade channels, and institutional clients throughout Vietnam via regional distribution centers in Hanoi, Da Nang, and Ho Chi Minh City, while exporting packaged goods to overseas markets including Southeast Asia, South Korea, Japan, Russia, and the Middle East. Founded in 1960 and headquartered in Hanoi, Vietnam, the company operates manufacturing facilities equipped with automated confectionery processing lines. In recent operational developments, Hai Ha Confectionery has executed an enterprise modernization program, integrating SAP enterprise resource planning (ERP), distribution management systems (DMS), and warehouse management systems (WMS) to enhance supply chain efficiency. Furthermore, the company has completed a corporate brand identity refresh, upgraded factory equipment to boost production capacity, expanded direct-to-consumer sales through official e-commerce and social commerce channels, and accelerated strategic initiatives in OEM contract manufacturing and international export channel development.