- Business
- Haier Smart Home Co., Ltd. is a China-based company engaged in the research, development, manufacturing, and sales of smart home appliances. The company offers a comprehensive range of products including refrigerators and freezers, washing machines, dryers, air conditioners, water heaters, kitchen appliances, small home appliances, and smart home scene solutions. Haier operates through multiple business segments including Household Food Storage and Cooking Solutions, Air Solutions, Household Laundry Management Solutions, and Household Water Solutions, serving domestic and international markets. Founded in 1994 and headquartered in Qingdao, China, Haier Smart Home has established itself as a leading global home appliance manufacturer.
Recent major changes include the company’s completion of acquisitions to expand its global footprint, notably the acquisition of General Electric Appliances (GEA), Candy Group, and Haier Group Fisher & Paykel Household Appliances Holding Limited. In 2024, Haier officially changed its name from Qingdao Haier to Haier Smart Home and completed the privatization of Haier Electronics with an initial listing on the Hong Kong Stock Market. The company has intensified digital transformation initiatives, driving improved cost management, efficiency, and customer experience, with profitability gains and a rise in net profit margin. Haier also launched the Sanyiniao brand, focusing on smart scenario-based solutions across various home environments including balcony, kitchen, bathroom, and air quality. It continues to pursue global leadership in smart home ecosystems by leveraging AI, digitalization, and strategic partnerships.
Haier Smart Home operates extensively in China and overseas markets, integrating logistics, distribution, manufacturing of key components such as plastic and metal parts, and providing IoT technology and application services. Its diverse portfolio encompasses innovative kitchen appliances, laundry equipment, water solutions, and smart home technologies aimed at enhancing consumer lifestyles worldwide. The company employs over 120,000 people and maintains a strong focus on sustainability, technological advancement, and expanding its presence through acquisitions and ecosystem development.
This detailed profile reflects the company's strategic transformation into a world-class smart living ecosystem enterprise with a broad product range spanning traditional and smart home appliance categories and continued expansion through acquisitions and innovation.