Syn hf
IICE:SYN20.00
ISK
-0.40
(-1.96%)
Syn hf
ICE:SYN
(Nasdaq Iceland)
Recent
price
20.00
P/E
ratio
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div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Sýn hf. is a telecommunications, media, and technology services company headquartered in Reykjavik, Iceland, founded in 2005. The company offers a comprehensive range of telecommunications services including mobile (4G/5G) and fixed-line telephony, DSL and fiber internet packages, IPTV, pay television, and digital terrestrial television (DVB-T2). It operates widely recognized media brands such as Stöð 2, Stöð 2 Sport, Visi, Bylgjuna, FM957, and X977, providing television programs, TV shows, streaming services, and broadcast media across Iceland. Sýn also operates an Internet Exchange Point in partnership with Síminn and delivers advertising services across multiple platforms including TV, online, radio, and podcasts. In its latest strategic developments, Sýn unified its service offerings under the single Sýn brand following the discontinuation of the former Stöð 2 and Vodafone Iceland brands in June 2025. The company entered a significant partnership with Nova through the joint ownership of the Sendafélagið entity, which manages 4G and 5G distribution infrastructure, enhancing 5G network deployment and generating operational cost reductions. Additionally, parts of its data center services subsidiary, Endor, were sold to the Swedish firm Hexatronic to focus on core operations. These changes are part of Sýn’s broader initiatives to streamline offerings, improve operational efficiency, reduce debt, and position for future profitability. Sýn operates primarily in the Icelandic market targeting residential and commercial customers with a variety of communication, broadband, and media services. It controls a vertically integrated operation spanning network infrastructure, content production, advertising services, and subscription-based TV and internet, making it the largest mass media and telecom entity in Iceland. The company is publicly listed on the Icelandic stock exchange under the ticker SYN.IC. Its subsidiaries include broadcast and media outlets and technology-focused business units serving digital communication needs. The company’s CEO is Herdís Fjeldsted. This comprehensive product and service portfolio combined with recent strategic partnerships, brand unification, and selective divestments underscore Sýn’s position as a leading, integrated telecommunications and media firm in the Icelandic market. The company is focused on cost reduction, network modernization, and enhancing its customer experience while maintaining a broad spectrum of digital communications and entertainment offerings.