- Business
- PT Erajaya Swasembada Tbk (ERAA.JK) is an Indonesia-based integrated importer, distributor, and retailer of mobile telecommunication devices and related products. Established in 1996 and headquartered in West Jakarta at Erajaya Plaza, Jl. Bandengan Selatan No. 19-20, the company operates primarily in Indonesia with a nationwide network of over 1,100 retail outlets under mono-brand and multi-brand concepts for global brands including Apple, Samsung, Huawei, Oppo, Vivo, Xiaomi, and others; it distributes and retails mobile phones, tablets, subscriber identity module (SIM) cards, mobile network operator voucher top-ups, accessories, Internet of Things (IoT) devices, Google Play Card vouchers, computers, and other electronic gadgets. Erajaya offers value-added services such as mobile phone protection through its TecProtec brand and handset leasing in collaboration with multifinance companies; it also engages in prepaid and postpaid services, IT systems, management consulting, outsourcing, ERP and POS systems, CRM and call center services, food and beverage retail via subsidiaries like PT Era Boga Nusantara operating concepts such as Paris Baguette, Bacha Coffee, Sushi Tei, GrandLucky grocery stores, and Wetzel's Pretzels, skincare and beauty products retail, automobile assembly, drone rentals, and property business. The company, a subsidiary of PT Eralink International, targets consumer electronics buyers, mobile operators, and lifestyle customers through omnichannel channels including physical stores, digital ecosystems, and partnerships with over 16,000 third-party resellers across Indonesia, Singapore, and Malaysia. Recent developments include appointing Alexander Halim Kusuma as President Commissioner and Patrick Adhiatmadja as Director in March 2025 to drive innovation and expansion; launching XPENG premium electric vehicles as brand holder agent via Erajaya Active Lifestyle on February 28, 2025; forming PT Chagee Era Indonesia joint venture with Singapore's Tea Explorer Pte. Ltd. on February 13, 2025, for F&B growth; securing Wetzel's Pretzels exclusive rights for Indonesia in October 2024 through PT Era Boga Pretzel; listing subsidiary PT Sinar Eka Selaras Tbk (ERAL) in August 2023 for active lifestyle segments like IoT, sportswear, and fashion; and planning 2025 store expansions into tier-2 and tier-3 cities outside Java, brand portfolio diversification, and enhanced digital integration.