PT Sinar Eka Selaras Tbk
IIDX:ERAL290.00
IDR
+2.00
(+0.69%)
PT Sinar Eka Selaras Tbk
IDX:ERAL
(Indonesia Stock Exchange)
Recent
price
290.00
P/E
ratio
6.83
div
yld
- -
ROIC.AI
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- Business
- PT Sinar Eka Selaras Tbk is an Indonesia-based omnichannel retail and distribution company engaged in the commercialization of active lifestyle consumer technology, Internet of Things (IoT) devices, sports apparel, footwear, and outdoor equipment. Founded in 2011 and headquartered in West Jakarta, Indonesia, the company operates as the active lifestyle subsidiary of PT Erajaya Swasembada Tbk, serving retail consumers and institutional clients across Indonesia. The company manages an extensive multi-channel distribution and retail network comprising mono-brand specialty boutiques, multi-brand concept stores, and e-commerce platforms. Its primary product and service offerings encompass consumer drones, action cameras, and handheld gimbals under brands such as DJI and Insta360; smartwatches, sports wearables, and bone-conduction headphones under Garmin and Shokz; premium audio systems, wireless speakers, and personal audio accessories under Marshall and Devialet; micro-mobility products and electric kickscooters under Segway-Ninebot; proprietary smart home appliances, IoT hardware, and mobile device accessories under the in-house brand IT (Immersive Tech); performance running footwear, athletic apparel, and accessories under ASICS; outdoor outerwear, footwear, and adventure gear under Columbia Sportswear; comprehensive golf equipment, apparel, footwear, and golf simulator fitting services under MST Golf; and multi-brand consumer technology and lifestyle gadgets sold through its Urban Republic and JD Sports retail store formats. Complementing its retail operations, the company provides warranty fulfillment, technical support, authorized maintenance services, and digital retail fulfillment through the Eraspace ecosystem and official brand webstores. In recent developments, the company completed its initial public offering on the Indonesia Stock Exchange under the ticker symbol ERAL to finance aggressive retail store expansion and supply chain enhancements. Over the past two years, PT Sinar Eka Selaras Tbk has expanded its business footprint through strategic alliances, including a joint venture with Malaysia-based MST Golf Group Berhad to establish dedicated golf superstores and indoor golf centers in Indonesia, the accelerated rollout of mono-brand retail outlets for ASICS, Columbia Sportswear, and Garmin across major shopping destinations, the strategic expansion of its Urban Republic store footprint into secondary and tertiary regional cities, and the continuous enhancement of its proprietary IT (Immersive Tech) smart accessories and smart home product categories.