- CEO
- Lukas Jean-Baptiste Paravicini
- Full Time Employees
- 25,600
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Address
- 121 Winterstoke Road Bristol United Kingdom BS3 2LL
- IPO Date
- Feb 22, 2010
- Business
- Imperial Brands PLC (IMBBF) is a multinational tobacco and next-generation products (NGP) company that manufactures, markets, and distributes combustible tobacco products including international and local cigarettes such as Davidoff, West, Winston, Embassy, JPS, Gauloises, and fine cut brands like Golden Virginia, Drum, and rolling papers; cigars and smokeless tobacco including Backwoods, Dutch Masters, and snus; and smoke-free alternatives encompassing vaping products under the blu brand (including blu 2.0), heated tobacco systems such as Pulze, iD, and iSenzia, and modern oral nicotine pouches like Zone X. The company operates 30 factories worldwide, sells its products in approximately 120 markets across Europe, the Americas, Africa, Asia, and Australasia, and targets adult consumers seeking relaxation through traditional and potentially reduced-risk nicotine options. Founded through predecessor entities dating back to 1786 with W.D. & H.O. Wills in Bristol and formally incorporated in 1996, Imperial Brands maintains its global headquarters in Bristol, United Kingdom, with key regional offices in Hamburg, Germany; Madrid, Spain; and other locations to manage local strategies and compliance.
Imperial Brands sustains a consistent performance in combustibles while aggressively scaling NGPs, which are now available in over 20 markets and deliver double-digit net revenue growth annually, supported by market share gains in the US (where cigarettes and cigars comprise 80% and 20% of revenues, respectively), Germany, and Australia offsetting declines in Spain and the UK. Recent strategic developments include the October 2025 announcement of a £1.45 billion share buyback for FY26 following strong FY25 results with high-single-digit adjusted EPS growth; the October 1, 2025 transition to Lukas Paravicini as CEO succeeding Stefan Bomhard, who built a stronger NGP foundation with plans for double-digit growth through 2030 via organic expansion and selective bolt-on acquisitions in reduced-harm products; and ongoing launches such as JPS Evolve and Classic ranges in Australia, Full Red in Germany, and prior NGP rollouts including Pulze/iD in Europe (2021), blu 2.0 upgrades (2022-2023), and Zone X oral nicotine in multiple countries. The company advances its three-pillar 2030 strategy emphasizing consumer-centric agility, operational efficiency, and high-performance culture, alongside a commitment to Net Zero emissions by 2040.