- CEO
- Ivan Cahyadi
- Full Time Employees
- 20,294
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Address
- Jl. Rungkut Industri Raya No.18 Surabaya Indonesia 60293
- IPO Date
- Oct 15, 2010
- Business
- PT Hanjaya Mandala Sampoerna Tbk engages in the manufacture, distribution, and trading of cigarettes and other tobacco products in Indonesia and operates as a subsidiary of PT Philip Morris Indonesia. The company produces machine-made kretek cigarettes under the Sampoerna A and Sampoerna U brands; hand-rolled kretek cigarettes under Dji Sam Soe, including variants such as Dji Sam Soe Magnum, and Sampoerna Kretek and Sampoerna Hijau; and machine-made white cigarettes under the Marlboro and Marlboro Filter Black brands pursuant to a licensing relationship with Philip Morris affiliates. Beyond cigarettes, it participates in general trading; e-commerce and agency services; leisure and golf course services; and property development activities, providing ancillary services and assets that complement its core tobacco business. The company primarily serves adult smokers across Indonesia, distributing its products nationwide through a broad retail network encompassing traditional trade outlets, modern retail channels, and e-commerce platforms.
PT Hanjaya Mandala Sampoerna Tbk operates within the consumer defensive sector and tobacco industry, generating the substantial majority of its revenue from the manufacturing and trading of cigarettes and other tobacco products. Its business is organized around cigarette manufacturing and distribution, with production facilities located in Indonesia and sales focused on the domestic market, which remains one of the largest clove cigarette markets globally. The company employs more than 20,000 people and leverages a combination of machine-made and labor‑intensive hand-rolled production to address different price points and consumer segments.
Founded in 1913 by Seeng Tee Liem, PT Hanjaya Mandala Sampoerna Tbk is headquartered in Surabaya, Indonesia, with its principal office located at Jl. Rungkut Industri Raya No. 18, Surabaya 60293. The company is majority-owned through PT Philip Morris Indonesia by Philip Morris International, aligning its strategic direction with the global group’s product portfolio, operational standards, and regulatory approach while retaining a distinct focus on the Indonesian market. Through its subsidiaries, PT Hanjaya Mandala Sampoerna Tbk manages manufacturing entities, distribution companies, and service operations that support logistics, sales execution, and ancillary businesses such as leisure and property activities.
In recent years, PT Hanjaya Mandala Sampoerna Tbk has maintained its strategic emphasis on strengthening its leading position in the Indonesian cigarette market while managing profitability amid an evolving excise tax regime and changing consumer preferences. Public financial data for 2023 and 2024 indicate that earnings have come under pressure, with 2024 EBIT declining versus 2023, prompting continued focus on cost efficiencies, portfolio mix optimization between premium and value segments, and tighter operating discipline. The company continues to align with Philip Morris International’s broader reduced‑risk product strategy, although combustible kretek and white cigarettes remain its principal revenue drivers in Indonesia; no major completed acquisitions, name changes, or reorganizations specific to PT Hanjaya Mandala Sampoerna Tbk are prominently disclosed in the latest publicly accessible summary sources over the last one to two years.