- Business
- Juventus Football Club S.p.A. (JVTSF) operates as a publicly listed professional football club, participating in national and international competitions organized by Serie A, UEFA, and FIFA, and organizing matches at its Allianz Stadium in Turin, Italy. The company generates revenue from audiovisual and media rights licensing, including centralized Serie A broadcasting deals and UEFA/FIFA proceeds; sponsorships and advertising from technical sponsors like Adidas, main sponsors, official partners, and stadium naming rights; matchday income from ticket sales, season tickets, hospitality, and friendly match appearance fees; commercial activities encompassing brand licensing royalties for Juventus-branded products, direct retail, e-commerce, and merchandising managed through partnerships like the 2024 Fanatics agreement extending to 2035; player rights management via transfers; and other services such as memberships, stadium and museum tours, events, academies, and summer camps. Founded in 1897 and headquartered at Via Druento 175 in Turin, Italy, the club, a subsidiary of EXOR N.V., maintains global operations with a focus on Italy, supported by facilities including the J|Medical clinic, J|Hotel, Juventus Museum, Creator Lab, youth academies in Vinovo, and a Hong Kong branch; it also fields women's, Next Gen (Serie C), and paralympic teams. Recent developments include a June 2025 extension of the Adidas sponsorship through 2037 valued at €408 million; an October 2024 sponsorship with Azimut for asset management branding; a comprehensive June 2024 Fanatics partnership for worldwide merchandise; WhiteBIT as a technology partner; and capital increases of approximately €100 million approved in November 2025, backed by EXOR and Tether, to bolster finances under the 2024-27 strategic plan, following a prior €97.8 million injection.