- CEO
- Ruslan Kogan
- Full Time Employees
- 258
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 139 Gladstone Street Melbourne VIC Australia 3205
- IPO Date
- Oct 23, 2019
- Business
- Kogan.com Ltd operates as a diversified portfolio of retail and services businesses primarily in Australia and New Zealand. Founded in 2006 and headquartered in Melbourne, the company offers an extensive range of consumer products including consumer electronics, appliances, homewares, furniture, toys, and hardware through its Kogan Retail division. It also operates Kogan Marketplace, facilitating third-party sellers across multiple categories. The company provides telecommunications services including prepaid mobile plans through Kogan Mobile, internet broadband services via Kogan Internet, and energy services under Kogan Energy. Additionally, Kogan.com offers general insurance products such as home, contents, landlord, car, travel, pet, and life insurance through Kogan Insurance, financial services including credit cards and superannuation funds via Kogan Money, and travel packages through Kogan Travel. Its product portfolio includes exclusive in-house brands alongside major third-party brands like Apple, Canon, Swann, and Samsung.
Recent major developments include a significant website upgrade in October 2024 that launched the Mighty Ape Marketplace and enhanced the Mighty Ape PRIMATE loyalty program, driving rapid growth in subscription revenue and marketplace activity. The launch of Mighty Mobile, a new vertical, introduced additional revenue streams with a focus on expanding digital marketplace and platform-based sales. Despite challenges faced by the Mighty Ape subsidiary leading to a goodwill write-down in FY25, the company continued to expand its market share and customer base through optimized marketing strategies and new premium loyalty tiers such as Kogan FIRST MAX. Kogan.com maintains a capital-light, high-margin business model with strong growth in marketplace and vertical revenues, supported by strategic investments in marketing and platform capabilities. The company held a cash balance of $42.1 million at the end of FY25 with no debt, demonstrating a solid financial position as it pursues scalable growth in digital retail and services sectors.
Kogan.com Ltd operates as a portfolio across various retail and service segments including digital marketplaces, consumer goods retail, telecommunications, financial services, insurance, and energy, targeting a broad base from individual consumers to small businesses in Australasia. Its expanding digital ecosystem leverages exclusive brands, third-party product offerings, and innovative loyalty programs to enhance customer engagement and long-term value. The company remains focused on technological upgrades and strategic initiatives to drive growth and diversify revenue streams in a competitive online retail landscape.