WK Kellogg Co
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- WK Kellogg Co WK Kellogg Co is a leading manufacturer, marketer and distributor of ready-to-eat breakfast cereals in the United States, Canada and the Caribbean. The company offers an iconic portfolio of brands including Kellogg's Frosted Flakes, Rice Krispies, Froot Loops, Frosted Mini-Wheats, Special K, Raisin Bran, Corn Flakes, Kashi, Bear Naked, Apple Jacks, Cocoa Krispies, Corn Pops, Cracklin' Oat Bran, Crispix, Krave and All-Bran; it also provides bulk cereal, on-the-go cereal formats and granola products for foodservice channels such as colleges, healthcare facilities, K-12 schools, lodging, restaurants and vending operations. Headquartered in Battle Creek, Michigan, WK Kellogg Co traces its origins to 1894 when founder W.K. Kellogg invented Corn Flakes, and it operates primarily in North American household and institutional markets with a focus on nutrition, sustainability and community engagement. In July 2025, the company entered a definitive agreement to be acquired by Ferrero Group for $3.1 billion at $23.00 per share, representing a 40% premium to its recent trading price and expanding Ferrero's North American portfolio with WK Kellogg Co's complementary cereal brands; the transaction, subject to shareholder and regulatory approvals, is expected to close in the second half of 2025, after which Battle Creek will serve as Ferrero's North America cereal headquarters.
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