- CEO
- Won-Seok Choi
- Full Time Employees
- 40
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Seoul South Korea
- IPO Date
- Dec 29, 2015
- Business
- JILGYUNGYI Co., Ltd. is a South Korean healthcare and personal care company specializing in feminine intimate hygiene, personal care cosmetics, and biopharmaceutical research and development for women's health. Founded in October 2009 and headquartered in Seoul, South Korea, the company operates primarily through two core business divisions: Cosmetics and Pharmaceuticals. JILGYUNGYI develops, manufactures, and markets a comprehensive portfolio of intimate and wellness solutions, comprising solid tablet-form feminine cleansers under its signature JilGyungYi brand; foam, gel, and liquid washes including Daily Ecoa Wash Pure Foam and Evening Rub Gel; pre-filled syringe-applicator feminine essences such as 2X InnerBalance; specialized feminine wipes and Y-zone care mists; brightening and moisturizing formulations including Sunshine Tone-Up Cream; eco-friendly sanitary napkins and panty liners featuring natural cornstarch-derived top sheets under the Maeum brand; specialized men's personal hygiene cleansers under the Manner Man line; functional dietary supplements including women's lactic acid probiotics; and electronic intimate cleansing devices such as Hwantastic. Through its pharmaceutical research division, the company develops patent-backed bio-therapeutic compositions, focusing on non-antibiotic vaginitis treatments, urinary incontinence therapeutic candidates, and mucosal drug delivery technologies. JILGYUNGYI serves retail consumers and healthcare channels domestically across South Korea via e-commerce channels, television home shopping networks, health and beauty store chains, and pharmacies. Geographically, the company exports its products internationally across North America, Europe, and Asia-Pacific, with key overseas markets including China, the United States, Japan, Indonesia, Vietnam, Thailand, Singapore, and the Philippines. In recent strategic developments, the company rebranded from Ha U Dong Chun Co., Ltd. to JILGYUNGYI Co., Ltd. to strengthen global brand recognition, established localized operational subsidiaries and cross-border live-commerce distribution networks in Greater China, expanded its market reach across Southeast Asia by securing MUI Halal certification for its core intimate wash lineup, and systematically diversified its portfolio from feminine hygiene into comprehensive gender-inclusive personal care, eco-friendly menstrual care, and preventive inner-beauty nutrition.