Kontoor Brands, Inc.
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ROIC.AI
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- Kontoor Brands, Inc. (NYSE: KTB) designs, manufactures, markets and distributes global lifestyle apparel focused on jeanswear, casual wear, outdoor and workwear under its portfolio of iconic brands including Wrangler, Lee and Helly Hansen; core offerings span multiple sub-brands and collections such as Wrangler's 20X, Aura from the Women at Wrangler, Cowboy Cut, Premium Patch, Riggs Workwear, Rock 47, Rustler, Wrangler Retro, Wrangler Rugged Wear, Wrangler All Terrain Gear and performance outdoor lines; Lee's range includes jeans, pants, shirts, shorts and jackets for adults and children via sub-brands like Lee101, Riders by Lee Indigo and Chic by Lee; Helly Hansen provides premium outdoor and workwear apparel; additional segments cover Rock & Republic, other owned brands, private label apparel, footwear and accessories. The company operates through segments comprising Wrangler, Lee and Other, with distribution channels including U.S. wholesale, non-U.S. wholesale and direct-to-consumer via e-commerce, branded retail stores, mass merchants and department stores; it targets men, women, children, tradespeople and outdoor enthusiasts across North America, Europe, Asia Pacific and other international markets. Founded in 2018 as a spin-off from VF Corporation and headquartered in Greensboro, North Carolina, Kontoor Brands employs approximately 13,200-14,000 people globally and generated $2.6 billion in revenue in its last fiscal year. In recent developments, the company completed its acquisition of Helly Hansen in June 2025, diversifying its portfolio into premium outdoor and workwear categories with expected contributions of over $680 million in revenue and $80 million in adjusted EBITDA for full-year 2025, enhancing geographic reach in Europe and other regions while leveraging its supply chain for synergies; it continues to advance Project Jeanius launched in 2023-2024 for operational transformation, gross margin improvements and SG&A savings of $50-100 million; ongoing initiatives include Wrangler outdoor expansions nearing $200 million with new performance launches, Lee brand refreshes like Lee-X collaborations, China store fleet upgrades and licensing growth in new markets.
Kontoor Brands Struck Gold With Lee Divestment
Jeans, Beer & Music: Coors Banquet® and Wrangler® Announce Encore With Second Apparel Collection for Festival Season
Jeans, Beer & Music: Coors Banquet® and Wrangler® Announce Encore With Second Apparel Collection for Festival Season
Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"
Can Kontoor Brands Navigate Through Macro Volatility Better Now?
Can Kontoor Brands Unlock Faster Growth After Exit From Lee?
Kontoor Brands Inc (KTB) Stock Up 6.6% and Still Undervalued -- GF Score: 82/100
Kontoor Brands to Sell Lee Business to Authentic Brands for Up to $1 Billion
Kontoor to sell Lee denim brand to Reebok owner Authentic in up to $1 billion deal
Authentic Brands Group Signs Definitive Agreement to Acquire Lee®
Kontoor Brands Enters Into Definitive Agreement to Sell Lee® Business to Authentic Brands Group
Why Kontoor Brands Sees Huge White Space in the Outdoor Category?
Why Kontoor Brands Is Betting Big on Wrangler and Helly Hansen?
Kontoor Brands Q1 Earnings Call Highlights
Kontoor Brands' Posts Higher Q1 Earnings, Plans Lee Divestiture
Kontoor Brands, Inc. (KTB) Q1 2026 Earnings Call Transcript
Kontoor Brands (KTB) Q1 Earnings and Revenues Miss Estimates
Kontoor Brands Reports Stronger 2026 First Quarter Results and Raises Full Year Outlook; Announces Planned Divestiture of Lee and $750 Million Share Repurchase Program
Kontoor Brands Declares Quarterly Dividend
Western Roots, Wild Soles: Chaco and Wrangler Pair up for Adventurous Apparel and Footwear Collection