- Business
- Labwire, Inc. Labwire, Inc. (OTC: LBWR), founded in 2004 and headquartered in Phoenix, Arizona, operates as an early-stage specialty retailer transforming the discount retail sector through innovation, technology integration, and strategic acquisitions. The company runs a chain of discount convenience stores under its flagship Super 99 Centers brand, offering consumer products including food, paper and cleaning supplies, health and beauty items, pet supplies, seasonal merchandise, home decor, domestics, and basic apparel; it also provides advanced digital marketing solutions such as pay-per-call performance networks, lead generation platforms connecting publishers with business owners, and retail technologies for operational efficiencies. Labwire targets U.S. markets with a focus on rebranding discount outlets, financing growth, and expanding into performance-based digital services for diverse verticals like finance, legal, home services, consumer goods, and education.
In recent developments, Labwire acquired Call Affiliate, LLC, a pay-per-call performance network, to shift its growth strategy toward digital marketing and lead generation capabilities; it previously pursued but withdrew from a non-binding letter of intent to acquire Assure Media, LLC, a high-growth lead generation firm, and announced the acquisition of Cessil with a related change of control. These moves enhance revenue diversification, with projected boosts from synergies including new vertical expansions and scalable technology platforms.